When it comes to marketing your small business, nothing ever seems simple. There are so many options – so many platforms, so many tools, so many tactics to try out… I mean, how are we supposed to know where to focus in order to get the results, if we don’t have an entire lifetime to devote to this stuff?
(Don’t worry, that’s a rhetorical question. I’m going to tell you right now)
Start by getting clear on what you actually want to get from all this effort.
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