In this episode of Your Biz, Your Rules, I was thrilled to have the opportunity to interview my first client EVER – cashew butter craving, flat white fanatic… Jo Gifford.

*If you’re looking for a more sensible introduction she is also a big-time pioneer of creative thinking in business, a content marketing extraordinaire and a magical mentor to a whole range of international entrepreneurs.

Listen here:

The key takeaways:


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“If you don’t have time to read, you don’t have the time (or the tools) to write. Simple as that.”
― Stephen King

There’s this well-exercised piece of writing mythology that the best writers are the best readers – that without a love (or at least an appreciation) of other people’s writing, you’ll never be good at your own.

There has to be some validity to that, right? Because how else would you learn to write other than by studying writers who already do?

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This week I had the opportunity to be a guest on Jo Gifford’s podcast, Blow up the Blueprint, where we talked all things creative thinking (and creative language).

Before we dive into what can only be described as CREATIVE GENIUS (and a bit of flim flam), I thought I’d share a little about my history with the lovely Jo…

Jo is a recovering overwhelmed entrepreneur, who fuses creative thinking and whipsmart workflows to help business owners ignite their brilliance.

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If you’ve been lurking around these parts for a while, you’ll know how much I love talking about creative content, and the impact it can have on your business – but what does it all actually mean?

Creativity is that special spice mix that makes your content stand out from the (literally ENDLESS) masses.

If you’re working your arse off, churning out regular content but not seeing any tangible results, I can help with this one nugget of truth: Your content is REGULAR.
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When you run your own business, it tends to be all-consuming. We tend to spend a lot of our “free” time working. Drafting blog posts. Checking emails. Filing documents. Chatting with clients and colleagues. Doing biz-related e-courses.


We justify it by saying we find those things fun. We enjoy our work, so it counts as a hobby, right?


Wrong. You need that time to really switch off from your work day and do other things you enjoy.
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Here’s the thing about blogging – there’s a shit-ton of advice out there. If you followed every bit of it… well, you wouldn’t get anything done.

My stance is that you should do it all however you want.

So to that end, I’ve rounded up 15 quotes to inspire you to do just that. To blog the way you wanna blog. Paint the way you wanna paint.

“Your time is limited,

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