In this episode of Your Biz, Your Rules, I was thrilled to have the opportunity to interview my first client EVER – cashew butter craving, flat white fanatic… Jo Gifford.

*If you’re looking for a more sensible introduction she is also a big-time pioneer of creative thinking in business, a content marketing extraordinaire and a magical mentor to a whole range of international entrepreneurs.

Listen here:

The key takeaways:


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In the online world, there’s an overwhelming pressure to do it all. We can never just do nothing.

We have to be visible, on our sites, on social media, in our groups, in our inbox. We have to consistently churn out content. We have to take care of all the behind-the-scenes operational crap. We have to win new work. And then we probably have to be mums/wives/sisters/girlfriends/dog walkers too.

And, for me at least,

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As super-busy, butterfly-brain types, we don’t like to let things go. We like to be switched on 24/7, constantly coming up with amazing content, and sparkly new ideas.

But do you know what? That’s a bad idea.

I’m guilty of it myself – I work long hours, have a house to take care of, and a boyfriend who likes to be noticed every now and then. I have a blogging obsession,

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If you work in a creative industry, or have a creative hobby, you will understand how important it is to have your own creative space.

It might be your desk, it might be one side of your dining room table, it might be a chest of drawers in the corner of your living room or you might be really lucky and have a whole studio or office to yourself. However big that space is,

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It’s no secret that every now and then I fall into a massive creative rut, both with my blogging and my artsy pursuits. It just happens, whenever that pesky thing called LIFE decides to get in the way. I’m not afraid to acknowledge that sometimes I just get stuck.

At the moment, however, I’m back, and with a VENGEANCE. So today I thought I’d share my top tips on how get out of that creative rut,

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