It’s no secret that I love to talk all things “content plan”… and so I do. I spend a lot of time chatting to my biz buddies, clients and Content Arsenal members about content planning.

One thing I’ve learned from all of these (fun, inspiring) conversations is this: pretty much everyone IN THE WORLD is making mistakes in their content plans that are resulting in:

  • more stress
  • more overwhelm
  • more frustration

AND

  • less consistency
  • less creativity
  • less actual content

But luckily for you,

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This week’s episode of Your Biz, Your Rules is Q&A style because, well, I had such a good time last time we did one of these.

Listen here:



The questions I answer:

  • Do you believe you either have an organised mind OR an entrepreneurial mind? Or is it possible to have both?
  • When should you be spontaneous with your copy? Should it all be pre-planned? Won’t that sound stale?

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Well, I haven’t been up in your grill about content planning for a WHILE, so it’s about time we revisit the topic, don’t you think?

In this episode of Your Biz, Your Rules, I’m chatting with accidental entrepreneur and digital marketing genius, Lea Rice. We argue about whose content planning system is better, share how we come up with such brilliant ideas and talk about our favourite social media platforms…

Listen here:

The key takeaways:

💛 

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The next episode of Your Biz, Your Rules is live!

This time I’m talking about one of the things I most frequently get asked about… content planning.

Listen here:

The key takeaways:

💛 Content planning is beyond important.

💛 We all have many, many little digital presences – the job of your content plan is to tie them all up and bring them in line with your overall business strategy.

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A big part of my raison d’etre (or something slightly less pretentious sounding) is showing people they can use digital content to stand out online. And more specifically, I like to share tips and tricks for doing all of the juicy marketing stuff, without investing a whole load of time. You’ll probably know this already if you’ve been here before.

One of the truths I live by – despite what I do for a living –

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