Daire Paddy – Business Coach

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Ep 47: Boosting your confidence (and your credibility) in the most delightfully hermity way with Emma Cossey – learning and developing your business

Ep 47: Boosting your confidence (and your credibility) in the most delightfully hermity way with Emma Cossey – learning and developing your business

INSTAGRAM KNOWS ME BEST

When you secure your spot in the UNHINGED mastermi

When you secure your spot in the UNHINGED mastermind by October 5th, you unlock a bonus 1:1 messaging call with me.

A one off session where we dial into your unfair advantage and outline exactly how you're going to use it to sell out your end game offer by the end of the year.

This is where you stop holding yourself back, being the nicest girl, the one who follows the rules and is "just here to help".

This is where you dare to repel the people you'd never want to fucking work with anyway instead of noting the red flags and pretending they're just a cute hot pink.

This is where you unleash a psychotic level of self-expression that has you feeling SO free and SO yourself (instead of like the dancing monkey here to perform for the internet)

DM me the word "unhinged" to apply and get details.

SEPTEMBER YOU WERE MY FAVOURITE!! 🔥The mini break

SEPTEMBER YOU WERE MY FAVOURITE!!

🔥The mini break that healed my millennial heart (thank you Hilary)

🔥 Spending quality time with my long distance besties

🔥Finally announcing the UNHINGED mastermind after months of sitting on my hands and having 3 applications come in within an hour

🔥 Brunching with the best of them (again: millennial)

🔥 Creating the kind of content that has my freak flag front and centre

🔥 On a whole health journey

🔥 Reading some banging books

🔥 Surviving London like a boss

🔥 Connecting with some new and returning babes in The Unfair Advantage challenge (and building what may objectively be a masterpiece)

🔥 Overhauling my schedule and my systems (expect a podcast episode on this soon)

🔥 My first cocktail in a couple of years (cute but mid)

🔥 Quality time with my goddaughter

🔥 New Taylor Swift songs dropping out of nowhere (all absolute bangers, I don't care what you think)

🔥 Dreaming up an ICONIC new collab idea for early next year

🔥 Not dying of the flu

And overall just leaning even hard into this Self-Centred Bitch Era of my business.

October... I can't even imagine how you're going to top this.

Blink and your world can change. All it takes is

Blink and your world can change.

All it takes is one moment for you to run with that unhinged content idea that came to you on a walk that has 50 new followers finding you out of nowhere.

All it takes is one moment for you to drop a voicenote casually mentioning your latest offer and immediately have 3 past clients upgrade.

All it takes is one moment for an invitation to land in your inbox offering you your first paid speaking gig.

All it takes is one moment for someone to randomly stumble across the replay of an old livestream and then send you a DM asking how they can work with you.

You don't need an entire week or an entire month to see the return on your efforts...

So stop writing off the day, the week, or the month that's almost over.

😘

It's PETTINESS, babe. Do you know who thinks you

It's PETTINESS, babe.

Do you know who thinks you should "rise above"?

The patriarchy. The people and structures who directly benefit from you staying quiet and not making waves.

But here's what you need to remember:

Every voice, every action, every weird look that has *ever* made you doubt exactly who you are and what you're capable of...

That gets to be fuel.

Nothing is more powerful that that "I'll f/cking show them" attitude.

Your unhinged era starts here.

Unhinged is the perfect space for you if: ➡️You h

Unhinged is the perfect space for you if:

➡️You have tried consolidating different strategies from business coaches, and you've been left with this Frankenstein business that sorta kinda works but doesn't necessarily feel like it has any breathing room.

Inside the mastermind, we'll co-create the strategy that plays to your strengths so that you can go live your life, and maybe (God forbid) have a hobby without stress and second-guessing consuming every second you're not at your desk.

➡️You have the "eggs in one basket" approach to launching and selling that puts a savage amount of pressure on you to show up perfectly during that one little promo window and pressure on that one offer to be "the thing".

Inside the mastermind, you'll create a leaned back business model that makes it easy for new clients to come into your world "out of nowhere", buy things at all different price points, and stick around long-term, growing alongside you.

You'll also master an approach to selling that feels natural (and dare I say fun?) so you can stop overthinking every sales conversation, making it all feel awkward AF.

➡️You have a firm point of view, a cracking sense of humour, and insight your clients are gagging for, and yet when it comes to posting any of that publicly, you hold back. You go for the quickest or most palatable option and then wonder why your audience doesn't feel activated enough to buy.

Inside the mastermind, you'll fully unleash your voice and step into a new era of magnetism without feeling unsafe, dysregulated, or like you're exposing yourself to people eager to see you fail. When you are able to be that kind of unfiltered (and with confidence), that's when you become an easy yes.

If you're feeling that nudge that this could be a space for you...

There are some exclusive bonuses happening right now, but first, let's have a conversation to make sure this is the right next upgrade for you.

DM me the word "UNHINGED" for details.

The era of being as absolutely unhinged and living

The era of being as absolutely unhinged and living-your-best-life as you like is here to stay...

And that's all thanks to your business (assuming you're doing it right 😉)

When you're ready to discuss being ferociously inflexible about what you want and locking the plan in place to make it happen, the UNHINGED mastermind is for you.

DM me "unhinged" for info.

Musings from the train: Have you noticed this hab

Musings from the train:

Have you noticed this habit we have of minimising any strong opinions we might be guilty of holding?

"No offence..."

"Not to be dramatic but..."

"Sorry if you've already thought of this..."

Like God forbid we own that we're passionate about something, or experiencing a significant human emotion, or we're THE ACTUAL EXPERT IN THE ROOM.

I don't know if it's the swirl of "girlhood is everything" and inner child healing coursing through my veins since seeing Queen Hilary live last night but... Screw it.

From now on it's:

Full offence - I'm going to have my perspective and not worry that you're going to assume it's a personal attack.

"Drama" - which, let's face it, is just synonymous with self-expression.

Remembering that if I have something that can help someone, I'm just going to share it and not spiral about how annoying I must be for telling people something they might already know.

I mean... Why not?

Not overthinking every thought and feeling is LIBERATING. Think of all the unhinged magic that could happen with all that extra headspace 😘

Do you know what is a PHENOMENAL waste of your cre

Do you know what is a PHENOMENAL waste of your creative energy?

Trying to come up with a one-liner power statement that perfectly and succinctly describes everything you do.

I mean, if you actually CAN consolidate your body of work into a single sentence, you're probably not doing much of anything interesting #isaidwhatisaid

Your Unfair Advantage goes a whole hell of a lot deeper.

It's the very particular way you translate industry jargon into something meaningful for your clients.

It's the very particular way you prioritise what's important about the process and what isn't.

It's the very particular way people feel the moment they enter your world, and the way that depends the more time you spend together.

It's the very particular perspective, insight, and sense of humour you bring to the table.

It's the very particular standards you live and die by.

It's the very particular attitude you have about yourself, your clients, your industry and the world.

All this to say, there is SO much more to who you are and what you do than that one catchy little phrase.

(All of which we're breaking down and turning the dial up on during The Unfair Advantage Challenge btw)

Give yourself permission to stop being so boring and join us today 😘

DM or comment "unfair" and I'll send over the link

BEHIND THE SCENES AT DAIRE HQ Just as we were abo

BEHIND THE SCENES AT DAIRE HQ

Just as we were about to wrap up a hotseat call she said:

"It feels safe to have these conversations with you.

A lot of people will just say 'yeah, you're too attached', 'you've just got to do this', 'you've just got to get in the right energy' and sometimes you're like yeah, I get it, but it doesn't feel like I fucking can right now.

And what I find with you is that you don't dismiss us. Don't get me wrong, there are times when we need that kick up the ass, you've done it to me before and I loved it, but you also know when we need more than that.

You've just done it for me and you've done it for [redacted]. That's what makes you different. You don't give us the usual party line, the usual bullshit that's out there.

Some days it is hard, and sometimes you need a safe space to vent and also be validated in your experience.

It's refreshing to hear it's ok to feel shit before we start talking about what to do about it."

There was more, but we have a character limit here 😉

I'm not sharing this as a brag.

I'm sharing this as a REMINDER.

When you're selling your work it's easy to get caught up in the system you're going to teach and the results you're going to facilitate, but do you know what else is *incredibly* important, especially if you're speaking to clients who have been around the block with investing in themselves?

THE EXPERIENCE.

The kind of space you hold. How people will feel with you in their corner. How you see people through the ups and downs. How you navigate working with a client who isn't getting results right away. The different versions of you they get, depending on what they need.

That right there makes a HUGE difference and, let's be real, it's the piece that doesn't get brought up enough.

Your unfair advantage isn't just a pithy tagline. It's the intangible and occasionally unhinged quality you bring to every client interaction.

Own it.

This idea that you gave to "psych yourself up" for

This idea that you gave to "psych yourself up" for change is quite frankly ridiculous, because whether you like it or not, things are ALWAYS changing anyway.

You might as well get on board and make sure the changes in question pass your vibe check and align with the kind of life you actually want to be living.

Consider this your official notification that Glow Up Season is here.

The season to *actually* prioritise and not just hide behind your calendar blocking.

The season to sell what *actually* activates you and not just "what people say they want".

The season to show people who you *actually* are and not just the caricature you think they'll like best.

Strap in, my friend. Things are about to get unhinged in the BEST way.

Follow my Insta adventures!

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