Want one of my very favourite idea-generating exercises so you never, ever run out of content inspiration again? It’s yours.

Listen here:

The key takeaways:

Use your own experience to spark ideas – there’s plenty there if you dig deep enough!

Here are a few questions to get the inspiration flowing:

  • Is this something you always wanted to do?
  • Did you take the scenic route or did you stumble into this niche one day?

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Fancy a handful of simple steps that you can whip out on those days you feel you’re drowning in all the content “shoulds”?

Well, you’re in luck. That’s exactly what I’m sharing in this episode of Your Biz, Your Rules.

Disclaimer: yes, you can hear my dogs in the background in places. Me hitting record was *of course* the best moment for them to start pushing a chair around the room.

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Do you ever feel like the whole online content game is a big fat SLOG?

If you do, you’re not alone. Even I’ve felt that before, and I am of Queen of all things content.

In this episode of Your Biz, Your Rules, I’m sharing a surprisingly simple way to feel all kinds of inspiration and fun whenever you sit down to write or record.

Listen here:

The key takeaways:

💛

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In this episode, I’m diving into how you can use your evergreen content to sell your stuff with subtlety… because it doesn’t all have to be about pushy sales emails and big scary launches.

You really can get a steady stream of income simply by showing up online.

Listen here:

The key takeaways:

💛 Across the board, people seem to struggle with getting conversions (even if they are showing up consistently),

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It’s no secret that I love to talk all things “content plan”… and so I do. I spend a lot of time chatting to my biz buddies, clients and Content Arsenal members about content planning.

One thing I’ve learned from all of these (fun, inspiring) conversations is this: pretty much everyone IN THE WORLD is making mistakes in their content plans that are resulting in:

  • more stress
  • more overwhelm
  • more frustration

AND

  • less consistency
  • less creativity
  • less actual content

But luckily for you,

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This week’s episode of Your Biz, Your Rules is Q&A style because, well, I had such a good time last time we did one of these.

Listen here:



The questions I answer:

  • Do you believe you either have an organised mind OR an entrepreneurial mind? Or is it possible to have both?
  • When should you be spontaneous with your copy? Should it all be pre-planned? Won’t that sound stale?

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Ok, I’m going to admit something that kind of makes me look like a slacker and a failure… over the past couple of years I have bought and/or downloaded THIRTEEN digital marketing systems and strategies.

I did the work – I’m a vigilant box-ticker – I filled in all my worksheets, made my plans, set my calendar reminders and then… nothing. I did not implement a blessed thing.

Want to know the real reason why?

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When it comes to marketing your small business, nothing ever seems simple. There are so many options – so many platforms, so many tools, so many tactics to try out… I mean, how are we supposed to know where to focus in order to get the results, if we don’t have an entire lifetime to devote to this stuff?

(Don’t worry, that’s a rhetorical question. I’m going to tell you right now)

Start by getting clear on what you actually want to get from all this effort.
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Correct me if I’m wrong, but it seems like there is just ALWAYS SOMETHING TO DO when you’re running a business. It might look like things are dying down and you’ve achieved some semblance of the myth that is balance then BOOM. The internet breaks and you’ve got 3 weeks worth of fires to put out.

In the mayhem and madness, it can be difficult to keep creating (and publishing) content consistently. So maybe you put it off for a while.

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