Creating followers who are hopelessly addicted to your content is the first step in creating client relationships that feel AMAZING, which is the aim for all of us.

Listen here:

The tips:

  1. Be consistent in the way you show up – it makes people feel supported.
  2. Give them what they ask for.
  3. Provide them with opportunities to connect with you more.
  4. Engage, engage, engage!
  5. Be wholly and unapologetically yourself.

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I love a good Q&A episode – they’re always so delightfully random!

(If you want to submit a question for my next Q&A show, feel free to drop me a line on Instagram!)

Listen here:

The key takeaways:

💛  Yes, it IS possible to create a super successful online business without a strict content plan, but if you get at all distracted it’s probably not the best way for you.

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Want one of my very favourite idea-generating exercises so you never, ever run out of content inspiration again? It’s yours.

Listen here:

The key takeaways:

Use your own experience to spark ideas – there’s plenty there if you dig deep enough!

Here are a few questions to get the inspiration flowing:

  • Is this something you always wanted to do?
  • Did you take the scenic route or did you stumble into this niche one day?

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Fancy a handful of simple steps that you can whip out on those days you feel you’re drowning in all the content “shoulds”?

Well, you’re in luck. That’s exactly what I’m sharing in this episode of Your Biz, Your Rules.

Disclaimer: yes, you can hear my dogs in the background in places. Me hitting record was *of course* the best moment for them to start pushing a chair around the room.

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Do you ever feel like the whole online content game is a big fat SLOG?

If you do, you’re not alone. Even I’ve felt that before, and I am of Queen of all things content.

In this episode of Your Biz, Your Rules, I’m sharing a surprisingly simple way to feel all kinds of inspiration and fun whenever you sit down to write or record.

Listen here:

The key takeaways:

💛

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You know how much I love a bit of Instagram action – I write (and talk) about it all the time! One of the things I get complimented on *a lot* is my Instagram grid. Here are a few of the words other people have used to describe it:

  • Fun
  • Colourful
  • Creative
  • Relaxed
  • Eccentric
  • Random
  • Whimsical
  • Interesting
  • Eclectic
  • Inspiring

And I have to say,

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It’s no secret that I love to talk all things “content plan”… and so I do. I spend a lot of time chatting to my biz buddies, clients and Content Arsenal members about content planning.

One thing I’ve learned from all of these (fun, inspiring) conversations is this: pretty much everyone IN THE WORLD is making mistakes in their content plans that are resulting in:

  • more stress
  • more overwhelm
  • more frustration

AND

  • less consistency
  • less creativity
  • less actual content

But luckily for you,

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I love Instagram, I really do. And that means I spend an awful lot of time scrolling and reading and engaging with the things that people post…

But I’ve noticed a couple of trends recently, trends that I would like to put a stop to:

  1. People posting meaningless nonsense just so they can believe they’re showing up consistently, as per all the top marketing guru advice.
  2. People wanting to build an Instagram presence but in reality,

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Let’s talk about creating interesting Instagram Stories… because they really are a fantastic way to boost your business online.

And a lot of people know that, yet can’t seem to do more than share that great doughnut, or happy hour selfie. Don’t get me wrong, I LOVE doughnuts (and happy hour, for that matter), but if that’s really the best you can do in your Stories, you’re making it too easy for people to click away.

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