It’s no secret that I love to talk all things “content plan”… and so I do. I spend a lot of time chatting to my biz buddies, clients and Content Arsenal members about content planning.

One thing I’ve learned from all of these (fun, inspiring) conversations is this: pretty much everyone IN THE WORLD is making mistakes in their content plans that are resulting in:

  • more stress
  • more overwhelm
  • more frustration


  • less consistency
  • less creativity
  • less actual content

But luckily for you,

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In this episode, I’m diving into one of the worst sales experiences OF MY LIFE (not being dramatic at all), a new personal mission of mine and a little bit of something worth celebrating. Because there’s *always* something worth celebrating.

Listen here:

The key takeaways:

💛 There is absolutely NOTHING wrong with using sales scripts if that’s what you need to feel a bit more confident with selling.

💛You cannot control other people’s reactions to your content (or to life in general).

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So you spend all this time, toiling away, creating a podcast of epic proportions… and then what? Do you publish your weekly episode to crickets (and a high five from your mum)? Or maybe you feel weird and formulaic when you try to put it “out there”? Or perhaps you’re endlessly frustrated that the world doesn’t just already KNOW that they should be listening?

I get it, I get it.

I can’t tell you how many business owners create truly brilliant content,

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Ok, I’m going to let you in on a little “behind the scenes” secret.

When I start working with any of my visibility coaching clients, we always kick off by talking about their big goals and how they’d like to show up in the world. So far, EVERY SINGLE ONE has hit me with “I think I might want to start a podcast”.

(Note that they say “I think I might want to”

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