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Welcome to Episode 2.46 of Your Biz, Your Rules. In this show, I’m exploring the reasons why you might be laying your foundations AGAIN!

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💛 My journalling journey/history

💛 How I journal each day

💛 Different ways to journal

Show notes:

Welcome to Episode 2.46 of Your Biz, Your Rules. In this show, I’m exploring the reasons why you might be laying your foundations AGAIN!

Today I want to speak to those of you – or those of us – who still feel like we’re laying the foundations in their businesses, even if we’ve been doing this for years and years and years!

This topic came up in a call I had with my coach recently – I’d been feeling trapped in this loop of not seeing much momentum. I was showing up and doing the work but I was getting really frustrated by this sensation of still being at the start, of still building those foundations, of still figuring things out, despite doing this for well over 6 years now.

She asked: why do you think you’re still building foundations? What’s wrong with the ones you built when you first stepped into the business world?

And the answer came to me straight away:

The reason I’m still building these foundations is that everything has changed.

My direction changed.

My business has evolved from focusing on marketing to becoming a coach.

I was trained in marketing and I knew how to do it, so it was what I started doing when I first started my business.

Since then, I’ve shifted into a more holistic coaching role and I no longer offer 1:1 marketing work.

The world has changed.

The most obvious thing to mention is the pandemonium, which seriously impacted the ways that people interacted with, and invested in businesses

The cost of living crisis and inflation is having a very real impact on business too, especially when it comes to where people are choosing to spend their money.

In addition, we’ve also seen a shift in awareness around lots of topics such as race and racism, gender identity, disability, mental health, neurodivergence, trauma, privilege, and more, all of which have an impact on business too.

These global changes have pushed us all to think about the way we price, the way we market, the language we use, and the audiences we serve. All of these things have led us to making shifts in our business which can make us feel like we’re still building the foundations.

The industry has changed – both the coaching industry and the online business industry.

We’ve seen the full spectrum in the past 6 years from toxic manosphere coaching to toxic divine feminine coaching with a nice lashing of pyramid scheme coaching somewhere in the middle.

A lot of people have wanted to really distance themselves from that world, and a lot of others – like me – have spent a lot of time and a lot of energy trying not to be tarred by those same toxic brushes. When this is something that’s happening, we can really feel like we’re still working on the foundations – the conversations that you’re having with people feel like you’re re-addressing the fundamentals.

In terms of the business world more generally, we’ve seen a whole load of trends rise and fall – marketing trends like webinars and free challenges, product structures, and business models like memberships, high ticket programs, and masterminds. As these trends appear and we try them out in our own businesses, it can create that sense of building foundations because you are working in a new way.

We can also spend a lot of time and money trying to master these new techniques and skills. And when we do this, we figure out what we do and don’t like and what does, and doesn’t work for us.

Beyond that, I have changed.

As humans we constantly change and evolve, I know I certainly have! Some of these changes have included:

  1. My voice and visibility
  2. Releasing my need to be indispensable
  3. Learning that a lot of my working practices were actually trauma responses
  4. Understanding myself more – this has forced me to take another look at some of those foundations I had in place!
  5. Layering up supportive habits and behaviours that have slowly but surely changed how I interact with myself, my audience, and the world more generally.

Final Thoughts

With each of these shifts that I’ve mentioned today, it can really, really, really feel like a fresh start moment. Like in some area we need to start over, and keep working on those foundations.

But you don’t have to see that as a sign of failure. This is a sign of progress.

It’s not a case of “you’re not successful yet because you’re still working on the basics”, it’s more like “you are incrementally carving out your own definition of success, at a pace that is sustainable”

Take that reframe with you and keep it in your pocket for when you need it.

Your Challenge:

I want to challenge you to take something from this episode (anything) and use it to spark action use it to activate some kind of change in the way you work in the way you live.

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