Welcome to Episode 2.37 of Your Biz, Your Rules. It’s been a little while since I recorded an episode of the show. As we wrapped up the end of the year, I took some time off. I just wanted a moment to sit in the silence and to really think about my vision for the year to come. In this episode, I want to talk about some of the things that came up for me during that time.
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TLDR:
💛 Three things to think about in your business
💛 How are you delivering things?
💛 When coaching triggers and causes trauma
💛 Don’t force yourself into someone else’s formula
Show notes:
Welcome to Episode 2.37 of Your Biz, Your Rules. It’s been a little while since I recorded an episode of the show. As we wrapped up the end of the year, I took some time off. I just wanted a moment to sit in the silence and to really think about my vision for the year to come.
think that that can be really helpful for people, especially if you’re not into the whole New Year, New Goals thing. Don’t get me wrong, there are times when I love setting New Year’s goals. But this year, for some reason, it just didn’t feel quite right.
And that doesn’t mean that I don’t have intentions, goals, desires, whatever you want to call them. It’s just that I’m allowing myself to be a little bit more arbitrary with the timing of those goals. So if I decide on some, like random mid-month, Wednesday that I want to start working on a new goal, I’m just going to let myself do that.
Why? Because I can!
So, back to it! I gave myself two solid weeks off work completely where I didn’t even sit down at my desk once, I didn’t switch my computer on, I just had two weeks completely off. And then I also had a few weeks of just letting myself really think about things and settle into what I want from this year.
And there are three areas that I dove into specifically that I think also could do with your attention to inside of your business.
How do you deliver things?
The first of these is all about your delivery. So how are you delivering your products and services? What format are they currently being sold in?
Do you have a membership, a one-on-one practice, group coaching programmes, pop-up workshops? Do you have a blend of these things, and then something extra as well?
Taking some time do a little audit of all of the offers that you have available, all of the different formats in which you like to work can be of great benefit because you can ask yourself these critical questions of: is this method working for me? Are people interested in learning this information in this way, or experiencing this transformation in this way?
How are you dazzling your audience?
How are you connecting to your community? How are you sharing your content? How are you building relationships? How are you marketing your services?
And we want to be asking similar questions like: Is this tactic objectively working? Is it leading to conversions? Is it getting engagement? Am I enjoying it? Do I feel inspired? Does it feel like a slog? These are important questions to ask yourself, because the method of marketing that works is ultimately the one that you enjoy doing and will continue doing.
And it doesn’t really matter what it is, if you love being on LinkedIn and just writing a post every day, do that. If you are a Tik-Tok queen and thrive creating three or four Tik-Toks each day, do that. If you only live for email marketing, and just want to write one email a week, again, do that! If you want to blend different platforms together, do that. But let it be the thing that inspires you that interests you, and allows you to actually connect in a meaningful way with potential customers.
So just pause for a moment and ask yourself: Is this thing working for me, for my clients for the business?
Development
The last area that I would definitely recommend putting some time and attention into is development.
Where do you need to develop in order to take your next step? And this could be you know, building a team, this could be investing in some new software or new system or workflow, but it could also be learning and in my case, that’s what it was.
I sat with myself, and I let myself just journal about this by asking myself really important questions like, Where do I feel lacking? If I was going to have everything that I wanted in my business, how would I need to be different? And using prompts like that, just to free write gave me some really important insights. And one of the big topics that came up for me was sales.
Final Thoughts
All of this can be done between the pages of your journal, you don’t have to do anything bigger or more intense than that, but just set yourself an hour aside to really think about these areas.
And then – and this is the important part – act accordingly. Take that information you’ve gathered and change how you are approaching whatever it is you’re doing in your business.
Your Challenge:
I want to challenge you to take something from this episode (anything) and use it to spark action use it to activate some kind of change in the way you work in the way you live.
Links Mentioned:
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