Welcome to Episode 2.21 of Your Biz, Your Rules. Tomorrow is my birthday, so I thought it would be fun to record an episode all about how you can use your own birthday as a catalyst in your business.
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TLDR:
💛 Use your birthday as a kick-off date
💛 Publish some reflective content
💛 Raise some money for a cause close to your heart
💛 Give your audience a gift
💛 Run a flash sale around it
💛 Take some time off
Show notes:
Welcome to Episode 2.21 of Your Biz, Your Rules. Tomorrow is my birthday, so I thought it would be fun to record an episode all about how you can use your own birthday as a catalyst in your business.
Let’s get straight to it!
Use your birthday as a kick-off date
You might decide to open enrollment for your latest paid offer or free experience, launch your podcast, open your new FB group, etc. on your birthday. Anything that you have coming up that has a set start date, you can use your birthday to celebrate!
Publish some reflective content
Share some of the most impactful lessons you’ve learned (try to keep these related to your business as much as possible), and help your followers see how they can benefit from them too.
I actually did this not too long ago for my business anniversary. You can see the series of Instagram lives here as an example of how you could do this.
Raise some money for a cause close to your heart
You can do this through Facebook as it’s really easy to set up and they make sure that the money gets to the cause you’ve chosen.
As a consumer, I always love seeing people doing this because it gives me a real insight into who people are deep down. The causes people choose to support say a lot about them and their values – this is something I like to be aware of, especially if I’m thinking about working with them in the future.
Give your audience a gift
Be extra generous, and give your audience something that they’d usually need to pay for.
This is an opportunity to dazzle them with what it’s like to work with you, so don’t be stingy – show them what you’ve got!
Run a flash sale around it
Use your birthday as a catalyst for a flash sale!
That’s what I’ve actually decided to do this year. I’m offering a 50% discount on every single thing I offer for the next 5 days. You can get any of my self-study courses, group programs, and even 1:1 offers for half the regular price until midnight BST on Friday, June 10th.
All you have to do is type “birthdaygirl” in the discount box upon checkout and the discount will be applied. If you’d like to check out all the amazing products you can choose from, check out this link.
And, if you’d like to run your own flash sale, I highly recommend Lizzy Goddard’s Make a Flash for it Course – that’s the model I’m following.
Take some time off
This is the one thing I do every single year for my birthday, and have done since before I went self-employed.
Your birthday is the perfect time to detach, recharge, celebrate yourself, and nurture the human behind your business. I like to give myself a one-week staycation every year and I just love it! I always come back with lots of new ideas!
Action steps:
Your action step for this week is to go peruse my “all the things” page and grab yourself a bargain.
I’ll see you next week!
Links mentioned in this episode:
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