It’s easy to equate business growth and scaling with losing the personal touch, but that doesn’t have to be the case AT ALL.

In this episode, I’m joined by mindset and messaging mentor Suzy Ashworth and she’s sharing some brilliant ideas on how we can all start growing in a different, less automated way.

(We also have a little rant about things we don’t love in the online world, so stay tuned for that!)

Listen here:

The key takeaways:

💛 The key to becoming the leader of your own destiny is knowing who you are. When you take your first steps in the entrepreneurial world, your head can spin with all with all the things people tell you you “should” be doing, but when you go down the route of following someone else’s strategy word for word, you end up losing yourself.

💛 When you’re really committed to working out who you are, what you stand for, what scares the shit out of you, what motivates you… you can superimpose your self-knowledge on other people’s blueprints. Success leaves clues – you don’t have to reinvent the wheel, but you can make the wheel more YOU.

💛 When it comes to launching, just do it your way! [Suzy shares some of her lowe key but wildly successful tactics from her most recent launch in the episode]

💛 Personalization is the future. Check in with people, and not just when you have something to sell to them. Focus on creating personal moments for your audience, rather than just broadcasting content at them all the time.

💛 No matter what’s going on in your industry (or the world!) there’s still an abundance of opportunity. We just have to be willing to do things differently.

Listen to this episode here.

Quotable moments:

The key to becoming the one and only is to become the leader of your own destiny and not a follower of somebody else’s.

Suzy Ashworth

When you focus on who you want to be rather than who you are, there can be an epic disconnect.

Daire Paddy

Stay in your own lane. Eyes down. Bottom up. Do the work.

Suzy Ashworth

There’s a lot of power in making people feel heard and celebrated.

Daire Paddy

The links + stuff:

Your challenge:

To share your homework tagging #yourbizyourrules and @dairecharlotte

Trace your steps and figure out why you were born to do what you do. Think about one pivotal moment that happened in the first decade of your life, one in the second, one in the third (etc, etc.) Just go with the first things that come to mind.

How do each of these moments connect with what you’re doing now? Use this signposts t build your confidence – to show yourself (and your audience) that you were born to do this, and you have the proof!

Share a post or Story telling us all about it!

Listen here:

Suzy Ashworth is a mindset and business coach who helps female entrepreneurs increase their intention, impact and income with grace and ease.

She helps her clients create powerful messaging that converts browsers into buyers and builds a tribe of superfans for their businesses. Over the last 4 years, Suzy has supported almost 1,500 female entrepreneurs through online and in-person mentoring.

She runs a number of retreats and events including Limitless Live, an annual one-day event which connects, inspires and motivates women into taking themselves and their businesses to the next level of success.

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