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Let’s talk about you.

Your uniqueness, your story, your life, your opinions, your values… All of the stuff that makes you so, so, so different from anybody else out there.

That’s what we’re addressing in this week’s episode of Your Biz, Your Rules (the third instalment of my mini-series with the fabulous Alex Rudnicka). How can you reconnect to your inner badass and unleash it on your business?

Don’t worry, we’re about to tell you.

Listen here:

The key takeaways:

💛  Badass rule #1: own and recognise your value.

💛  Badass rule #2: take pride in your work and spend some time getting clear on just how good you are at what you do, and how you transform lives.

💛 Just because you decide to be unfiltered, doesn’t mean that you have to be rude and use swear words left, right and centre. Just as being authentic doesn’t mean you have to go live in your PJs. It’s all about the thought, intention and values you want to communicate in your marketing. (Note from Daire: However, I will continue to swear and go live in my PJs, ok?)

💛  The need to blend in, especially for women, usually comes from a place of fear. STOP THAT NOW.

💛  You need to figure out not only what you stand for, but what you stand against.

Listen to this episode here.

The quotables:

On surviving long term in business: it’s kind of time that you get over yourself and you embrace this marketing thing.

Alex Rudnicka

I’m always about work ethic. I’m not saying you have to do hundreds of hours, but you don’t get to skip the steps.

Alex Rudnicka

That’s true badassery for me, to really own your craft, and be really, really good at what you do… and then charging accordingly.

Alex Rudnicka

Are you not doing something because you’re telling yourself you’re an introvert, or are you not doing something because you refuse to learn the skill?

Alex Rudnicka

Listen here:

Alex Rudnicka is the founder of CEO Female Entrepreneur, a mentorship company that teaches women how to connect with their inner Badass CEO, get confident and run their business like a PRO. She is a living example of what is possible with hard work and dedication as she built her business as an immigrant despite many challenges. Alex is hugely passionate about empowering women to follow their desires no matter what their circumstances or background.

Find Alex on Instagram or over on her website.

If you never want to miss another episode, subscribe to the show here.


If you’re a loyal listener of Your Biz, Your Rules THANK YOU! Having you tune in each week is such an honour. If you’ve been enjoying the show, I’d love to hear your thoughts…

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