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It’s no secret that I love to talk all things “content plan”… and so I do. I spend a lot of time chatting to my biz buddies, clients and Content Arsenal members about content planning.

One thing I’ve learned from all of these (fun, inspiring) conversations is this: pretty much everyone IN THE WORLD is making mistakes in their content plans that are resulting in:

  • more stress
  • more overwhelm
  • more frustration


  • less consistency
  • less creativity
  • less actual content

But luckily for you, in this episode of Your Biz, Your Rules, I’m diving into the most common of these mistakes and how you can fix them. Without buying anything or spending half your life on it.

Listen here:

The big mistakes:

  1. Overcomplicating the planning system itself.
  2. Focusing on all of the platforms and all of the strategies.
  3. Planning in silos.
  4. Panicking about using up all the ideas.
  5. Failing to plan for the action

Listen to this episode here.

Try this instead:

  1. Go back to basics and use a simple spreadsheet to plan out all of your content. You’ll find a link to (a free) one I made earlier below.
  2. Pick ONE form of content as your focus (i.e. a podcast, a blog, a video show, etc) and ONE platform where you’ll show up and connect (Instagram, Facebook groups, LinkedIn, etc).
  3. If you want to try out a system or strategy created by someone you admire, GREAT. Go for it. But limit yourself to one at a time.
  4. Give yourself a good talking to and remind yourself that you don’t need to use the ideas as they hit you. Instead, stash them somewhere safe for next time you sit down to plan your content (such as the “ideas” tab in my content planning template, for example).
  5. After putting together your fabulous content plan, head to your calendar and block out chunks of time to actually create all of those things in your plan.

The links + stuff:

Listen here:

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