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This week’s episode of Your Biz, Your Rules is Q&A style because, well, I had such a good time last time we did one of these.

Listen here:

The questions I answer:

  • Do you believe you either have an organised mind OR an entrepreneurial mind? Or is it possible to have both?
  • When should you be spontaneous with your copy? Should it all be pre-planned? Won’t that sound stale?
  • Should you ever post about politics?
  • What are the three must do things to generate great content?
  • How often is too often to repurpose your content?

Listen to this episode here.

Key takeaways:

  • Being organised and being entrepreneurial are not mutually exclusive. An entrepreneurial mind dreams the dreams, an organised mind makes the dreams happen.
  • Ride the waves of inspiration if you can, but always be strategic.
  • Talking politics is a great way to showcase your values and polarise your audience, but if that’s the way you want to go, you need to be prepared to deal with the keyboard warriors.
  • The three things you NEED for great content are clarity, personality and consistency. I dig into each of these in more detail in the ep, so do give it a listen.
  • You can repurpose a great piece of evergreen content until the end of time, but get creative with the way you do it.

The links + stuff:

What do you think of these Q&A style episodes? Would you like them to be more of a regular thing? Reach out here and let me know.

Listen here:

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