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This episode was an interesting one for me to record as it was one I was kind of dreading (if we’re going to be honest about things). You see, for me, LinkedIn just reminded me of the corporate career I left behind me. It reminded me of a world filled with rule followers, a world filled with politics, a world filled with bullshit if we’re going to go back to that whole honesty thing.

HOWEVER, after chatting with Helen, I’ve had a change of heart. I decided to jump into her LinkedIn bootcamp (which I completed over a Friday night and a glass of red) and it completely transformed the way I look at the platform.

Now I see the possibility. I see the crowds of inspired, interesting entrepreneurial types just waiting for me.

Listen here:

The key takeaways:

💛 Your LinkedIn account doesn’t have to reflect an old life, it can evolve with you.

💛 If you love making money and hate doing too much work, LinkedIn is the one for you.

💛 The “work” takes place before you even log on. Once you’ve identified WHAT you want to sell and WHO you want to sell it to, it’s about implementing insanely simple daily activities.

💛 Reframe your profile so that it’s about your ideal audience and what they’re looking for, rather than having an incredibly long, boring career history. That’s not what people care about. They want to know how you can help THEM… so put that very crucial info right in your headline.

💛 The most important thing about publishing content on LinkedIn is CONSISTENCY. And, y’know, reminding people how they can buy from you.

💛 Don’t hang around in certain Facebook groups when you’ve had more than two wines.

Listen to this episode here.

The links + stuff:

The quotables:

(Highlight to share!)

“There’s absolutely no other social media platform in the world, ever before, probably ever again, as effective as LinkedIn for getting leads for your business.” – Helen Pritchard

“Go to LinkedIn and be like you.” – Helen Pritchard

“Bigger network, better network.” – Helen Pritchard

Listen here:

Helen Pritchard is an online business coach, consultant & speaker, specialising in LinkedIn for lead generation. She helps entrepreneurs build businesses that work for them through her flagship course, The LinkedIn Mastermind. 

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