There may be affiliate links included in this post, which means I may receive a commission if you click on something and then make a purchase. I only ever link to things I use/love/trust because I'm not a dick. And rest assured, as a Gemini Sun/Aries Moon I have zero patience for fluff. I will only ever share things that are worth your time!

If you’re here right now, it’s because you want to make waves on Instagram. There is literally *zero* ambiguity in that title.

Instagram is a topic I LOVE to talk about. It’s simply my favourite place to hang out online. Nowhere else do you have such an opportunity to curate a feed of things that truly inspire you, or share your message in an unfiltered (and fun) way.

In this episode of Your Biz, Your Rules, I’m sharing a handful of tips to help you up your Instagram game, and start seeing a few more of those results you’ve been dreaming of.

Listen here:

The key takeaways:


  • Make sure your profile picture is YOUR picture. Nobody falls in love with a logo.
  • Be specific about what you do, who you do it for and how you do it. If I stumble onto your Instagram profile, I want to know instantly if it’s worth my while to follow you. I don’t want to enjoy your vague and whimsical naval gazing. Save that for later.
  • Take full advantage of your link space (I use


  • Curate the images you share. Don’t show us dark and grainy crap. Every image should be enough to force us to stop the scroll.
  • Look at your grid as a whole and define your signature style, your signature subject(s) and even your signature filters.
  • Dream up DIFFERENT ways to share your story, values and messaging (I have a free Instagram planner filled with all the prompts and all the inspo here).
  • Use a scheduling tool so that you can play around with how your grid looks (I use Planoly – free for up to 30 images a month, which is all you really need).


  • Opt for long-form captions. The aim is to keep people on your images for as long as possible.
  • Break up those long captions with line breaks and emojis to keep the eyes moving.
  • Plan out your posts (even if it’s just a week at a time) so there’s some cohesiveness to your channel.


  • Put your hashtags IN THE CAPTION, not in the first comment.


  • Respond to everyone who leaves a comment on your posts – aim for comments of 4 words or more.
  • Challenge yourself to like and comment on a handful of other people’s posts every day. Instagram is a social platform, not a broadcasting system.


  • Instagram Stories are your opportunity to get really creative. Just have fun with them!
  • Check out the link round-up below for endless inspiration.

Listen to this episode here.

The links + stuff:

Listen here:

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