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In this episode of Your Biz, Your Rules, I’m interviewing PR whizz and newly published author, Kerri Walker.

Listen here:

The key takeaways:

💛 People can tailor their approach to PR and marketing based on their personality type. There are so many introverts out there who run amazing businesses but shy away from all of the marketing stuff because it seems too shiny, too salesy, too sociable. Go easy on yourself and take the time to figure out what works for you.

💛 Don’t do things that make you feel really uncomfortable because it’s not worth it. It’s just not worth the energy and the time that you waste worrying about it. Just do things that you are really, really good at, or really love doing, and that you know is going to get in front of your ideal clients and people that you want to reach out to.

💛 Getting away from the norm can really boost your creativity. As can designing a really beautiful “creation” ritual. Put on your comfiest clothes, make you tastiest tea, listen to your favourite album… making your writing time a real treat.

💛 It’s not always easy to relax and switch off, but it’s really important to do. You need to push yourself to do that. It’s so easy to just slide into doing work or doing something, doing the busy work. It’s really easy to just let that occupy all of your time. It’s not so easy to take time for yourself, but that’s what you need to do. This is just as important as getting the clients and making the money. You need to be healthy and to be able to serve and find those clients.

Listen to this episode here.

The links + stuff:

The quotables:

(Highlight to share!)

“Give yourself permission not to do everything and not to be everywhere.” – Kerri Walker

“Small talk is important for your sanity and your inner world.” – Daire Paddy

“Managing your time is important but managing your energy is *more* important.” – Kerri Walker

“You’re the adult. You’ve earned the privilege to eat all the cake.” – Daire Paddy

Listen here:

Kerri Walker is a PR and Marketing Strategist, and Author. Her first book Step Into The Spotlight is now available. Kerri works with entrepreneurs to bottle their brilliance into a book or with businesses of all sizes to get them visible in the media and find new clients.

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