Repurposing content is a pretty hot topic and has been for a while. I think it appeals to all of us who consider ourselves BUSY AF.
There’s a danger though, a temptation to regurgitate the same stuff in different places.
The trick, in my eyes, is to vary up your formats. So instead of writing 4 blog posts on the same topic, you might publish a blog post, a video, a podcast and a couple of Insta images.
Like I said – this is NOT about copying and pasting the same thing to different platforms. It’s about taking the essence of something you’ve already created and leveraging it a little.
Sounds like an awful lot of work, doesn’t it? Well, it’s not, especially if you have the right apps and tools in your corner.
Here are a few of my favourite ways to transform your content in minutes:
From audio or video to written
Get your mp3 or mp4 files transcribed through Rev.com – it only costs $1 per minute of your recording. Next, paste your transcripts into Hemingway. This will help you give all that text a good edit and sense check FAST.
From live stream or podcast to video
Automatically send copies of your latest live broadcast or podcast episode to your YouTube channel with Repurpose.io.
From written to video
Generate automated videos from your existing blog posts with Lumen5.
Alternatively, pop your written content into a Google Slides template then record yourself speaking over it with Screencast-o-matic or Loom.
From any format to visuals
If you’ve followed my advice on tightening up your content workflow, you’ll have Canva templates for your social media quotes set up already. It really is the fastest way to create visuals for Facebook, Instagram and beyond.
And that’s it – my little stash of resources for extending the life of my content, quickly.
Over to you – what are your favourite tools for repurposing content online?