Content overwhelm is a very real beast.
It’s like we’re all standing in front of a ball machine, weaving and ducking as we try to escape the must do marketing hacks hurtling our way.
The only thing is, that ball machine will never switch off… and if you don’t take the necessary steps to get out of dodge, you’ll end up covered in bruises and possibly unconscious.
As lovely as it would be to hand that responsibility off to somebody else, that’s not how it works. WE are the architects of our own schedules. And sanity.
Today I’d like to share 3 of my favourite ways to deal with this content overwhelm that seems to come hand in hand with doing business online.
Make it sacred.
Unless you have team members permanently in place to take the pressure off, you will never be able to get all of the content done all of the time. I know I can’t.
Sometimes a big client deadline happens, or visitors “drop by”, or illness descends. None of these are conducive to churning out killer content.
Knowing that this stuff will happen no matter what you do, I have one piece of advice. Make one thing sacred. Pick one piece of content that you commit to doing every single week.
In my world, for example, it’s my weekly emails. I may not have time to publish a weekly blog post or jump on a live stream, but I will always do whatever I can to make sure I send my Friday morning email.
Make it really sacred.
Don’t just say you’re going to commit to something. Block out the time it will take to create whatever you’ve decided on and protect that time ferociously. Keep that space in your calendar free from client work, email filing and all Whatsapp GIF-based fun. I mean it!
Do it in small doses.
If working on that one piece of sacred content still feels like too much, break it up into smaller pieces. Set a timer for 20 minutes and go at it – you’ll be surprised by how much you get done.
My new daily membership programme, the Content Arsenal, is built around the idea that you can create inspired, interesting content worth consuming in under 15 minutes a day.
Through bite-sized daily tasks, ad exclusive community to keep you accountable, and fun challenges to keep you motivated, this whole content creation thing can feel like more of a delight and less of a drain. You can find out more about the Content Arsenal here.
Over to you! What’s your favourite way to break through the content overwhelm?