Hello, hello! Welcome to my website.

This is not the officially sanctioned format for an about page, but you know me… I like to get straight to the point!

I’m just going to tell you a few random (and not so random) things about me so that you can decide if you want to stay in my world.

My name is Daire and it is pronounced “Dara”. Don’t feel bad for getting it wrong – I think I’ve only ever had one person get it right on the first try.

I live in Nottingham, England with my very tall boyfriend, very needy collies, and very regal cat.

I’ve always had that entrepreneurial spirit. My first business was a school magazine. Then I started tutoring. Then translating. Then making and selling earrings. Then making and selling cakes. Then an art teacher. Then a copywriter and content strategist for some of your fave online biz owners. Basically, a whole bunch of stuff before getting to where I am today: a general lover of all things business.

You can take advantage of this love for all things business by joining my *killer* membership, Unshakeable Business Academy. Not only do you get hands-on coaching for an absolute steal, you also get an all-access pass to my past and future masterclasses AND group programmes.

I would describe myself as a down-to-earth business coach with a witchy twist. I am straight-to-the-point and I don’t cloak my words in complex jargon or vague concepts. 

My spirituality is a core part of who I am and that is reflected in my work, but you can take it or leave it. I don’t get offended if someone doesn’t share my beliefs. I do get offended if someone tries to talk me out of them.

I am an expert at blending the conscious, unconscious, energetic and deeply practical. And when I say “expert” I mean it. I have both the education and the experience to back that up. Some of my diplomas and certifications include: business administration, life and success coaching, marketing, EFT, breathwork, creative writing, hypnotherapy, T.I.M.E. techniques, energy healing, akashic records work, and honestly? The list goes on. I am committed to deepening my own mastery (and the work I can bring to my clients) at every opportunity.

If you’re into Human Design, I’m a 6/2 Emotional Manifestor. If you’re into astrology, I’m a Gemini Sun, Aries Moon, Virgo Rising.

I love to read. I have a book recommendation for every mood. 

Feeding people is my love language.

I’m an unapologetic Swiftie. The woman is a genius.

For the longest time, my identity was 99% Buffy the Vampire Slayer. I can probably still recite every episode line by line.