I spend an inordinate amount of time online. I scroll through endless feeds, and click on all the links, and read all the posts… and usually? I end up kind of bored.

I mean, there are so many “experts” out there who know what they’re talking about (or at least who research whatever they’re talking about) – and I say this without a single jot of sarcasm. BUT, I can also count on my fingers the number of these people that actually interest me.

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You really do know everything there is to know about your “thing”… or if you don’t, you’ve done the research. You’ve trawled through every page of search results, hunting down the perfect quotes, and perfect stats, and perfect proof that you’re RIGHT.

You pour all of that genius into one brilliant blog post… and then as you read it back, something awful happens. You realise it’s not so brilliant. In fact, it’s kind of the opposite.

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Content Conquered is a series of mini-posts designed to ignite content ideas and inspire you to get creative online.

Every other instalment in the Content Conquered series has had one foot in the digital, but today I want to talk about using your old notebooks to inspire new content ideas.

I am a BIG fan of using pen and paper. In fact, every single thing I write is drafted by hand before being typed up.

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One of the best things about the internet is that it gives pretty much everyone a platform. Everybody gets to have a voice – but that brings along its own irritant – sloppy writing.

Yesterday, I started a discussion in three of my favourite Facebook groups (The Freelance Lifestylers, Brilliance Ignition and Simply Smart Social), because I KNOW I’m not the only one with thoughts on the subject.

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Live a creative life: 40 lessons on how to embrace creativity in your life >> HERE

42 ideas for blogs about writing >> HERE

30 proven, profitable course topics in fringe, weird niches you’ve never heard of >> HERE

10 big mistakes you might be making in your freelancing career >> HERE

How (and why) I cleared out my TBR list >>

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We all feel it sometimes, whether we’re bloggers, authors, teachers or office lackeys. Sometimes the words just don’t come.

And for some people, it’s no big deal. If you write as a hobby, it’s ok if you can’t squeeze out some copy. Not brilliant, but your livelihood doesn’t depend on it or anything.

I am an old hat when it comes to suffering from writer’s block. I am no stranger to staring at a blank screen with a looming deadline,

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When you write anything, whether it’s for your business or not, you should have the knowledge to back it up.

Grounding your written content with cold hard evidence makes you instantly more believable… even if you’re blabbing about the nutritional benefit of an oreo-only diet.

Dropping in a relevant stat, quote or reference really adds that pro touch (which is exactly what you want when creating copy for your biz).

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Before we get into it, I want you to head over to Feedly, Pinterest, your inbox, or wherever you choose to keep track of your favourite blogs.

Take a moment to browse, clicking through to 5 – 10 posts that catch your eye. Leave those tabs open, and we’ll come back to them later.

We all know blog titles are important. We’re constantly faced with (frankly ridiculous) stats such as:

8 out of 10 people read your headline.

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I’ve been dreaming of this new blog series for a while.

I read a LOT of amazing stuff online. Content that really inspires, that pushes boundaries, that leaves me with many an “a-ha” moment (and a ton of blog post ideas).

My plan is that each month, I’ll round up the good and the great and share them all here. I’m a big advocate for sharing what others create – constantly pimping your own stuff is exhausting (and icky),

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