In this episode of Your Biz, Your Rules, I’m interviewing PR whizz and newly published author, Kerri Walker.

Listen here:

The key takeaways:

💛 People can tailor their approach to PR and marketing based on their personality type. There are so many introverts out there who run amazing businesses but shy away from all of the marketing stuff because it seems too shiny, too salesy, too sociable. Go easy on yourself and take the time to figure out what works for you.

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Think of your writing ritual as a training technique to help you reach peak performance, much in the way running daily laps would benefit a pro athlete. Or faceplanting a pile of hotdogs would help prep a competitive eater.

If you cultivate the habit of writing on command, you’re the one in control, not that mysterious muse of yours.

What should your writing ritual look like?

Well, there’s no template for that.

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