“Every worthwhile accomplishment, big or little, has its stages of drudgery and triumph: a beginning, a struggle and a victory.”  – Mahatma Gandhi

In my eyes, this quote sums up much of what it’s like to run an online business.

Starting and growing a business that funds the life you want to live is absolutely a worthwhile accomplishment – and it most definitely has its stages of drudgery and triumph.

The beginning,

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Visual content is important.


We all know this by now. We’ve all seen the endless infographics telling us things like…

  • Content with images is viewed 94% more than content without images
  • Visuals are 40 times more likely to be shared on social than any other kind of content
  • People process visuals 600,000 times faster than text

But what if you’re just not that good at designing your own visuals?

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When you write anything, whether it’s for your business or not, you should have the knowledge to back it up.

Grounding your written content with cold hard evidence makes you instantly more believable… even if you’re blabbing about the nutritional benefit of an oreo-only diet.

Dropping in a relevant stat, quote or reference really adds that pro touch (which is exactly what you want when creating copy for your biz).

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So we’ve already delved into the world of apps and online goodies to support your writing habit – today it’s all about offline tools.

I’m pretty retro with my approach to writing – everything hits a piece of paper before I take it to the keyboard. For me, the words flow better that way. My supplies are few, but the impact is great. These are things I rely on every day of my life.

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When it comes to writing (or any creative practice really), having a top notch toolkit to rely on helps IMMENSELY.

Today I want to talk specifically about those online tools that can make the experience (as well as the output) that much better.


For capturing ideas on the go, Evernote is my No. 1. I have the app downloaded on all my devices (which can be synced), making it so so easy to dip into those notes I made on the bus.

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