This week I had the opportunity to be a guest on Jo Gifford’s podcast, Blow up the Blueprint, where we talked all things creative thinking (and creative language).

Before we dive into what can only be described as CREATIVE GENIUS (and a bit of flim flam), I thought I’d share a little about my history with the lovely Jo…

Jo is a recovering overwhelmed entrepreneur, who fuses creative thinking and whipsmart workflows to help business owners ignite their brilliance.

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I spend an inordinate amount of time online. I scroll through endless feeds, and click on all the links, and read all the posts… and usually? I end up kind of bored.

I mean, there are so many “experts” out there who know what they’re talking about (or at least who research whatever they’re talking about) – and I say this without a single jot of sarcasm. BUT, I can also count on my fingers the number of these people that actually interest me.

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You really do know everything there is to know about your “thing”… or if you don’t, you’ve done the research. You’ve trawled through every page of search results, hunting down the perfect quotes, and perfect stats, and perfect proof that you’re RIGHT.

You pour all of that genius into one brilliant blog post… and then as you read it back, something awful happens. You realise it’s not so brilliant. In fact, it’s kind of the opposite.

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