If you spend longer than about 35 seconds in the online business world, you’ll come across at least one expert telling you you need this, that, those and the lifeblood of your first born child in order to succeed.

This article is pretty much me doing exactly that… but with a bit of a difference. Yes, I’ll be sharing the three things that I consider an absolute necessity (both in business and life),

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I’m seeing a world of two extremes in the online space.

The first is a superficially friendly, nicey-nice, insipid, beige outlook. Those so concerned with neutrality and rose gold filters that they never quite voice a true, fully-formed opinion.

Then there’s the others, from the far side of the spectrum. Those who stomp around in knock-off New Rocks “calling bullshit” on anything that stands still for long enough.

Don’t get me wrong,

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