Do you ever feel like you want to be an “Instagram person” while struggling with what to post? Yes? Good, this episode is for you.

The 5 Instagram post ideas I’m about to share really can be tweaked and published again and again (so you never ever run out of content on that platform of dreams). To prove it, beneath each prompt, I’m popping a few different ways you could interpret it. Have fun with this framework,

Read More »


I feel like this week has flashed by in a haze of coffee fumes and endless (literally, ENDLESS) emails panicking about impending GDPR doom.

Saying that it might be time for us all to chill and take a breath away from our computer screens would be a colossal understatement…

But before you unplug (and pour the wine), here’s this week’s stash of brainboosters.

Never (ever) violate Girl Code

Last weekend I sat in my lovely,

Read More »


Here’s a fun thing I never quite expected… sometimes things just feel like they’re going well.

As a lifelong cynic, I’ve always had one foot in damage limitation mode, but recently, things have been feeling good. Maybe it’s because the days are getting sunnier. Maybe it’s because I’ve added a couple of new faces to my team and it’s taken that pressure cooker off the boil. Maybe I’m just feeling inspired.

Life and business are just feeling right.

Read More »


If you’re here right now, it’s because you want to make waves on Instagram. There is literally *zero* ambiguity in that title.

Instagram is a topic I LOVE to talk about. It’s simply my favourite place to hang out online. Nowhere else do you have such an opportunity to curate a feed of things that truly inspire you, or share your message in an unfiltered (and fun) way.

In this episode of Your Biz,

Read More »


Introducing… the episode of Your Biz, Your Rules where I truly embarrass myself.

(For real, I was pretty nervous and caffeinated when I recorded this one so expect the MADNESS.)

As well as hysteria, you’ll be getting some truly excellent tips for leveraging Instagram (and your other content, to be fair) to boost your brand.

Listen here:

The key takeaways:

💛 Being visible can be super uncomfortable to start with,

Read More »


Micro-content, as you might surmise, is tiny bites of content. This can come in any format (as this article will explore) but they will all have one important thing in common – these little nuggets of knowledge will ALL be easy to digest. No choking or blocked pipes here.

I’m sure you will hear many a marketing guru promise that micro-content is the next big thing because all our readers are too busy/overwhelmed/time poor/lazy to cope with anything that requires a bit of effort.

Read More »