Ok, I’m going to admit something that kind of makes me look like a slacker and a failure… over the past couple of years I have bought and/or downloaded THIRTEEN digital marketing systems and strategies.

I did the work – I’m a vigilant box-ticker – I filled in all my worksheets, made my plans, set my calendar reminders and then… nothing. I did not implement a blessed thing.

Want to know the real reason why?

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“If you don’t have time to read, you don’t have the time (or the tools) to write. Simple as that.”
― Stephen King

There’s this well-exercised piece of writing mythology that the best writers are the best readers – that without a love (or at least an appreciation) of other people’s writing, you’ll never be good at your own.

There has to be some validity to that, right? Because how else would you learn to write other than by studying writers who already do?

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