If there’s one thing I find myself saying all the bloody time it’s this:

Your content is not your end goal. It’s the thing that will help you move towards your end goal.

So what that means, in a nutshell, is that you need to focus your content. You need to approach the whole shebang with a bit more strategy and a bit less scattergunning. That doesn’t mean you need to pull out scary spreadsheets and figure out EVERY SINGLE MOVE YOU’RE GOING TO MAKE EVER,

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