You really do know everything there is to know about your “thing”… or if you don’t, you’ve done the research. You’ve trawled through every page of search results, hunting down the perfect quotes, and perfect stats, and perfect proof that you’re RIGHT.

You pour all of that genius into one brilliant blog post… and then as you read it back, something awful happens. You realise it’s not so brilliant. In fact, it’s kind of the opposite.

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Content Conquered is a series of mini-posts designed to ignite content ideas and inspire you to get creative online.

 

Every other instalment in the Content Conquered series has had one foot in the digital, but today I want to talk about using your old notebooks to inspire new content ideas.

I am a BIG fan of using pen and paper. In fact, every single thing I write is drafted by hand before being typed up.

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If you’ve been lurking around these parts for a while, you’ll know how much I love talking about creative content, and the impact it can have on your business – but what does it all actually mean?

Creativity is that special spice mix that makes your content stand out from the (literally ENDLESS) masses.

If you’re working your arse off, churning out regular content but not seeing any tangible results, I can help with this one nugget of truth: Your content is REGULAR.
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Content Conquered is a series of mini-posts designed to ignite content ideas and inspire you to get creative online.

I need to start out by saying I LOVE Evernote, and I have for years. At some point or another, I have used Evernote to manage my entire life.

I’ve used it to stash inspiration. I’ve used it to make shopping lists. I’ve used it to brain dump ideas. I’ve used it to plan out new products.

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Content Conquered is a series of mini-posts designed to ignite content ideas and inspire you to get creative online.

If we’re all truly, brutally, honest, we all spend a lot of time dicking about on Facebook.

 

Whether you’re scrolling mindlessly through your news feed, clicking through to the most inane “trending” news possible, or getting sucked into a vortex of political debate, you’re spending a lot of your day with that big blue F.

 
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Content Conquered is a series of mini-posts designed to ignite content ideas and inspire you to get creative online.

When you have to create content in this online world of ours, it’s easy to get distracted by what lies ahead. We get stuck in this mindset of “new”.  NEW technology, NEW ideas, NEW platforms…

But to succeed in any creative practice – whether that’s painting, patisserie or putting pen to paper,
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Content Conquered is a series of mini-posts designed to ignite content ideas and inspire you to get creative online.

We all love Pinterest, it’s brilliant. It’s where we find our face painting ideas, our cake recipes, our latest crafty projects… But it’s also a really effective tool for doing content research, whether you’re a blogger, podcaster or hardcore scoper.

When I’m looking for new ideas, I start up by creating a secret board.

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