If you have a blog, you want it to be brilliant. That’s a fact.

How do you do that?

It’s all about the content, baby!

To be brutally honest, it doesn’t really matter how beautifully designed your site is if it’s full of shit. To get people coming back for more, you need fantastic posts, there are no two ways about it. Sure, a pretty page and nifty plug-ins make the medicine go down,

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