In this episode of Your Biz, Your Rules, I was thrilled to have the opportunity to interview my first client EVER – cashew butter craving, flat white fanatic… Jo Gifford.

*If you’re looking for a more sensible introduction she is also a big-time pioneer of creative thinking in business, a content marketing extraordinaire and a magical mentor to a whole range of international entrepreneurs.

Listen here:

The key takeaways:

💛 

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In this episode of Your Biz, Your Rules, I’m THRILLED to chat with the powerhouse of persuasion, the real-life Nutella -snorting cartoon character that is Bushra Azhar.

When it comes to standing out online (whether you like dealing with the pesky human things or not) this lady knows it ALL. And, lucky for us, in this show, she drops a whole bunch of great tips and ideas that you can swipe and bring to life in your own business,

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In this episode of Your Biz, Your Rules I’m interviewing plus-size marathon runner, author, motivational speaker, life coach and brains behind GLOBAL fitness movement “Too Fat To Run”, Julie Creffield.

(Wow, what a mouthful! She really is that impressive though.)

Listen here:

The key takeaways:

💛 We all make up these little stories about why we can’t do things, from not being able to go backpacking to not being able to wear hats.

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The next episode of Your Biz, Your Rules is live!

This time I’m talking about one of the things I most frequently get asked about… content planning.

Listen here:

The key takeaways:

💛 Content planning is beyond important.

💛 We all have many, many little digital presences – the job of your content plan is to tie them all up and bring them in line with your overall business strategy.

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I often hear outlandish (and overdramatic) statements such as:

Blogging is dead!

Writing is so passé.

Articles are BORING and TIME-CONSUMING.

But the problem with those broad, sweeping regurgitations is that, well, they’re broad and sweeping.

Blogging is not dead. More blog posts are published on the daily than ever before. The blogging norms have simply become more dynamic – it’s no longer good enough to publish your diary online and expect the people to come.

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“If you don’t have time to read, you don’t have the time (or the tools) to write. Simple as that.”
― Stephen King

There’s this well-exercised piece of writing mythology that the best writers are the best readers – that without a love (or at least an appreciation) of other people’s writing, you’ll never be good at your own.

There has to be some validity to that, right? Because how else would you learn to write other than by studying writers who already do?

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So let’s talk time-saving hacks, also known as everything you need to know about creating outstanding digital content FAST.

Did you know that the average business owner spends 11,000 hours a week dilly-dallying about online?

Ok, that figure might not be quite accurate, but you know what I mean. We all spend an awful lot of time researching and drafting and editing and posting and commenting…

Read more: 3 ways to deal with content overwhelm

You don’t need me to tell you that having an online presence is a must.

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I meet a fair few business owners who dream of the day they can have a team to help them out.

It can feel overwhelming trying to do all of the things, all by yourself. And if you’re faced with a big deadline or a demanding client? Forget about it. Your content goals slide straight to the bottom of the to-do list.

That’s where I step in, with my mission to help you take back control.

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I’m a big fan of having a few pieces of “quick win” content in your stash.

These are the bits and pieces you can publish without too much effort when you’re up against it time-wise.

One of my firm faves, both as a creator and a consumer, is a link post. I love the idea of providing people with a handy bundle of resources without having to create them all myself,

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Repurposing content is a pretty hot topic and has been for a while. I think it appeals to all of us who consider ourselves BUSY AF.

There’s a danger though, a temptation to regurgitate the same stuff in different places.

The trick, in my eyes, is to vary up your formats. So instead of writing 4 blog posts on the same topic, you might publish a blog post, a video, a podcast and a couple of Insta images.

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