So let’s talk time-saving hacks, also known as everything you need to know about creating outstanding digital content FAST.

Did you know that the average business owner spends 11,000 hours a week dilly-dallying about online?

Ok, that figure might not be quite accurate, but you know what I mean. We all spend an awful lot of time researching and drafting and editing and posting and commenting…

Read more: 3 ways to deal with content overwhelm

You don’t need me to tell you that having an online presence is a must.

Read More »


I meet a fair few business owners who dream of the day they can have a team to help them out.

It can feel overwhelming trying to do all of the things, all by yourself. And if you’re faced with a big deadline or a demanding client? Forget about it. Your content goals slide straight to the bottom of the to-do list.

That’s where I step in, with my mission to help you take back control.

Read More »


I’m a big fan of having a few pieces of “quick win” content in your stash.

These are the bits and pieces you can publish without too much effort when you’re up against it time-wise.

One of my firm faves, both as a creator and a consumer, is a link post. I love the idea of providing people with a handy bundle of resources without having to create them all myself,

Read More »


Repurposing content is a pretty hot topic and has been for a while. I think it appeals to all of us who consider ourselves BUSY AF.

There’s a danger though, a temptation to regurgitate the same stuff in different places.

The trick, in my eyes, is to vary up your formats. So instead of writing 4 blog posts on the same topic, you might publish a blog post, a video, a podcast and a couple of Insta images.

Read More »


Content overwhelm is a very real beast.

It’s like we’re all standing in front of a ball machine, weaving and ducking as we try to escape the must do marketing hacks hurtling our way.

The only thing is, that ball machine will never switch off… and if you don’t take the necessary steps to get out of dodge, you’ll end up covered in bruises and possibly unconscious.

As lovely as it would be to hand that responsibility off to somebody else,

Read More »


When I first started writing, it was for the pure joy of it.

I wrote a whole series of stories about a Victorian chimney sweep. I wrote pages and pages about a family of monsters. I wrote “poetry” about pink and purple pandas, eating piles and piles of processed peas.

It was this fundamental love of writing that led me to blogging, and by extension, this business. But on the other side of that coin,

Read More »


A big part of my raison d’etre (or something slightly less pretentious sounding) is showing people they can use digital content to stand out online. And more specifically, I like to share tips and tricks for doing all of the juicy marketing stuff, without investing a whole load of time. You’ll probably know this already if you’ve been here before.

One of the truths I live by – despite what I do for a living –

Read More »


Micro-content, as you might surmise, is tiny bites of content. This can come in any format (as this article will explore) but they will all have one important thing in common – these little nuggets of knowledge will ALL be easy to digest. No choking or blocked pipes here.

I’m sure you will hear many a marketing guru promise that micro-content is the next big thing because all our readers are too busy/overwhelmed/time poor/lazy to cope with anything that requires a bit of effort.

Read More »


This week I had the opportunity to be a guest on Jo Gifford’s podcast, Blow up the Blueprint, where we talked all things creative thinking (and creative language).

Before we dive into what can only be described as CREATIVE GENIUS (and a bit of flim flam), I thought I’d share a little about my history with the lovely Jo…

Jo is a recovering overwhelmed entrepreneur, who fuses creative thinking and whipsmart workflows to help business owners ignite their brilliance.

Read More »


I spend an inordinate amount of time online. I scroll through endless feeds, and click on all the links, and read all the posts… and usually? I end up kind of bored.

I mean, there are so many “experts” out there who know what they’re talking about (or at least who research whatever they’re talking about) – and I say this without a single jot of sarcasm. BUT, I can also count on my fingers the number of these people that actually interest me.

Read More »