Well, I haven’t been up in your grill about content planning for a WHILE, so it’s about time we revisit the topic, don’t you think?

In this episode of Your Biz, Your Rules, I’m chatting with accidental entrepreneur and digital marketing genius, Lea Rice. We argue about whose content planning system is better, share how we come up with such brilliant ideas and talk about our favourite social media platforms…

Listen here:

The key takeaways:

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If there’s one thing I find myself saying all the bloody time it’s this:

Your content is not your end goal. It’s the thing that will help you move towards your end goal.

So what that means, in a nutshell, is that you need to focus your content. You need to approach the whole shebang with a bit more strategy and a bit less scattergunning. That doesn’t mean you need to pull out scary spreadsheets and figure out EVERY SINGLE MOVE YOU’RE GOING TO MAKE EVER,

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If I had £1 for every person who told me they find content creation stressful or overwhelming, I’d probably be living in an obnoxious turquoise palace by the sea.

If I had £1 for every time I’ve said “It doesn’t bloody have to be!” I’d have the horse and carriage to go with.

Here’s the thing – you can create consistent content that’s actually worth consuming, without sacrificing your time, your sanity,

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In this episode of Your Biz, Your Rules, I had the honour of interviewing the endlessly hilarious Marie Yates.

This lady is a truly prolific writer, even by my standards, and had some brilliant tips to share if this is the year you want to write that book. Seriously. Don’t just keep scrolling. Hit that play button. Your story matters, so share it.

Listen here:

The key takeaways:

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In this episode of Your Biz, Your Rules, I was thrilled to have the opportunity to interview my first client EVER – cashew butter craving, flat white fanatic… Jo Gifford.

*If you’re looking for a more sensible introduction she is also a big-time pioneer of creative thinking in business, a content marketing extraordinaire and a magical mentor to a whole range of international entrepreneurs.

Listen here:

The key takeaways:

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In this episode of Your Biz, Your Rules, I’m THRILLED to chat with the powerhouse of persuasion, the real-life Nutella -snorting cartoon character that is Bushra Azhar.

When it comes to standing out online (whether you like dealing with the pesky human things or not) this lady knows it ALL. And, lucky for us, in this show, she drops a whole bunch of great tips and ideas that you can swipe and bring to life in your own business,

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In this episode of Your Biz, Your Rules I’m interviewing plus-size marathon runner, author, motivational speaker, life coach and brains behind GLOBAL fitness movement “Too Fat To Run”, Julie Creffield.

(Wow, what a mouthful! She really is that impressive though.)

Listen here:

The key takeaways:

💛 We all make up these little stories about why we can’t do things, from not being able to go backpacking to not being able to wear hats.

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The next episode of Your Biz, Your Rules is live!

This time I’m talking about one of the things I most frequently get asked about… content planning.

Listen here:

The key takeaways:

💛 Content planning is beyond important.

💛 We all have many, many little digital presences – the job of your content plan is to tie them all up and bring them in line with your overall business strategy.

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I often hear outlandish (and overdramatic) statements such as:

Blogging is dead!

Writing is so passé.

Articles are BORING and TIME-CONSUMING.

But the problem with those broad, sweeping regurgitations is that, well, they’re broad and sweeping.

Blogging is not dead. More blog posts are published on the daily than ever before. The blogging norms have simply become more dynamic – it’s no longer good enough to publish your diary online and expect the people to come.

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“If you don’t have time to read, you don’t have the time (or the tools) to write. Simple as that.”
― Stephen King

There’s this well-exercised piece of writing mythology that the best writers are the best readers – that without a love (or at least an appreciation) of other people’s writing, you’ll never be good at your own.

There has to be some validity to that, right? Because how else would you learn to write other than by studying writers who already do?

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