The next episode of Your Biz, Your Rules is live!

This time I’m talking about one of the things I most frequently get asked about… content planning.

Listen here:

The key takeaways:

💛 Content planning is beyond important.

💛 We all have many, many little digital presences – the job of your content plan is to tie them all up and bring them in line with your overall business strategy.

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I often hear outlandish (and overdramatic) statements such as:

Blogging is dead!

Writing is so passé.

Articles are BORING and TIME-CONSUMING.

But the problem with those broad, sweeping regurgitations is that, well, they’re broad and sweeping.

Blogging is not dead. More blog posts are published on the daily than ever before. The blogging norms have simply become more dynamic – it’s no longer good enough to publish your diary online and expect the people to come.

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“If you don’t have time to read, you don’t have the time (or the tools) to write. Simple as that.”
― Stephen King

There’s this well-exercised piece of writing mythology that the best writers are the best readers – that without a love (or at least an appreciation) of other people’s writing, you’ll never be good at your own.

There has to be some validity to that, right? Because how else would you learn to write other than by studying writers who already do?

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So let’s talk time-saving hacks, also known as everything you need to know about creating outstanding digital content FAST.

Did you know that the average business owner spends 11,000 hours a week dilly-dallying about online?

Ok, that figure might not be quite accurate, but you know what I mean. We all spend an awful lot of time researching and drafting and editing and posting and commenting…

Read more: 3 ways to deal with content overwhelm

You don’t need me to tell you that having an online presence is a must.

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I meet a fair few business owners who dream of the day they can have a team to help them out.

It can feel overwhelming trying to do all of the things, all by yourself. And if you’re faced with a big deadline or a demanding client? Forget about it. Your content goals slide straight to the bottom of the to-do list.

That’s where I step in, with my mission to help you take back control.

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I’m a big fan of having a few pieces of “quick win” content in your stash.

These are the bits and pieces you can publish without too much effort when you’re up against it time-wise.

One of my firm faves, both as a creator and a consumer, is a link post. I love the idea of providing people with a handy bundle of resources without having to create them all myself,

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Repurposing content is a pretty hot topic and has been for a while. I think it appeals to all of us who consider ourselves BUSY AF.

There’s a danger though, a temptation to regurgitate the same stuff in different places.

The trick, in my eyes, is to vary up your formats. So instead of writing 4 blog posts on the same topic, you might publish a blog post, a video, a podcast and a couple of Insta images.

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Content overwhelm is a very real beast.

It’s like we’re all standing in front of a ball machine, weaving and ducking as we try to escape the must do marketing hacks hurtling our way.

The only thing is, that ball machine will never switch off… and if you don’t take the necessary steps to get out of dodge, you’ll end up covered in bruises and possibly unconscious.

As lovely as it would be to hand that responsibility off to somebody else,

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When I first started writing, it was for the pure joy of it.

I wrote a whole series of stories about a Victorian chimney sweep. I wrote pages and pages about a family of monsters. I wrote “poetry” about pink and purple pandas, eating piles and piles of processed peas.

It was this fundamental love of writing that led me to blogging, and by extension, this business. But on the other side of that coin,

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A big part of my raison d’etre (or something slightly less pretentious sounding) is showing people they can use digital content to stand out online. And more specifically, I like to share tips and tricks for doing all of the juicy marketing stuff, without investing a whole load of time. You’ll probably know this already if you’ve been here before.

One of the truths I live by – despite what I do for a living –

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