Ok, I’m going to admit something that kind of makes me look like a slacker and a failure… over the past couple of years I have bought and/or downloaded THIRTEEN digital marketing systems and strategies.

I did the work – I’m a vigilant box-ticker – I filled in all my worksheets, made my plans, set my calendar reminders and then… nothing. I did not implement a blessed thing.

Want to know the real reason why?

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When it comes to marketing your small business, nothing ever seems simple. There are so many options – so many platforms, so many tools, so many tactics to try out… I mean, how are we supposed to know where to focus in order to get the results, if we don’t have an entire lifetime to devote to this stuff?

(Don’t worry, that’s a rhetorical question. I’m going to tell you right now)

Start by getting clear on what you actually want to get from all this effort.
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Correct me if I’m wrong, but it seems like there is just ALWAYS SOMETHING TO DO when you’re running a business. It might look like things are dying down and you’ve achieved some semblance of the myth that is balance then BOOM. The internet breaks and you’ve got 3 weeks worth of fires to put out.

In the mayhem and madness, it can be difficult to keep creating (and publishing) content consistently. So maybe you put it off for a while.

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I feel like this week has flashed by in a haze of coffee fumes and endless (literally, ENDLESS) emails panicking about impending GDPR doom.

Saying that it might be time for us all to chill and take a breath away from our computer screens would be a colossal understatement…

But before you unplug (and pour the wine), here’s this week’s stash of brainboosters.

Never (ever) violate Girl Code

Last weekend I sat in my lovely,

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If you’re here right now, it’s because you want to make waves on Instagram. There is literally *zero* ambiguity in that title.

Instagram is a topic I LOVE to talk about. It’s simply my favourite place to hang out online. Nowhere else do you have such an opportunity to curate a feed of things that truly inspire you, or share your message in an unfiltered (and fun) way.

In this episode of Your Biz,

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Well, I haven’t been up in your grill about content planning for a WHILE, so it’s about time we revisit the topic, don’t you think?

In this episode of Your Biz, Your Rules, I’m chatting with accidental entrepreneur and digital marketing genius, Lea Rice. We argue about whose content planning system is better, share how we come up with such brilliant ideas and talk about our favourite social media platforms…

Listen here:

The key takeaways:

💛 

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If there’s one thing I find myself saying all the bloody time it’s this:

Your content is not your end goal. It’s the thing that will help you move towards your end goal.

So what that means, in a nutshell, is that you need to focus your content. You need to approach the whole shebang with a bit more strategy and a bit less scattergunning. That doesn’t mean you need to pull out scary spreadsheets and figure out EVERY SINGLE MOVE YOU’RE GOING TO MAKE EVER,

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If I had £1 for every person who told me they find content creation stressful or overwhelming, I’d probably be living in an obnoxious turquoise palace by the sea.

If I had £1 for every time I’ve said “It doesn’t bloody have to be!” I’d have the horse and carriage to go with.

Here’s the thing – you can create consistent content that’s actually worth consuming, without sacrificing your time, your sanity,

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In this episode of Your Biz, Your Rules, I had the honour of interviewing the endlessly hilarious Marie Yates.

This lady is a truly prolific writer, even by my standards, and had some brilliant tips to share if this is the year you want to write that book. Seriously. Don’t just keep scrolling. Hit that play button. Your story matters, so share it.

Listen here:

The key takeaways:

💛

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