Here’s a fun thing I never quite expected… sometimes things just feel like they’re going well.

As a lifelong cynic, I’ve always had one foot in damage limitation mode, but recently, things have been feeling good. Maybe it’s because the days are getting sunnier. Maybe it’s because I’ve added a couple of new faces to my team and it’s taken that pressure cooker off the boil. Maybe I’m just feeling inspired.

Life and business are just feeling right.

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If you’re here right now, it’s because you want to make waves on Instagram. There is literally *zero* ambiguity in that title.

Instagram is a topic I LOVE to talk about. It’s simply my favourite place to hang out online. Nowhere else do you have such an opportunity to curate a feed of things that truly inspire you, or share your message in an unfiltered (and fun) way.

In this episode of Your Biz,

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Introducing… the episode of Your Biz, Your Rules where I truly embarrass myself.

(For real, I was pretty nervous and caffeinated when I recorded this one so expect the MADNESS.)

As well as hysteria, you’ll be getting some truly excellent tips for leveraging Instagram (and your other content, to be fair) to boost your brand.

Listen here:

The key takeaways:

💛 Being visible can be super uncomfortable to start with,

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Have I mentioned that I’m kind of obsessed with Instagram Stories? Well, Instagram in general if we’re being honest.

But Stories. I mean:

  • They’re given a ton of priority by Instagram’s algorithm (meaning more eyes on your stuff).
  • They’re ephemeral, meaning they disappear, meaning that if you’re not loving something you put out there… it doesn’t really matter. It’ll be gone soon.
  • They’re FUN. I like fun.

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If there’s one thing I find myself saying all the bloody time it’s this:

Your content is not your end goal. It’s the thing that will help you move towards your end goal.

So what that means, in a nutshell, is that you need to focus your content. You need to approach the whole shebang with a bit more strategy and a bit less scattergunning. That doesn’t mean you need to pull out scary spreadsheets and figure out EVERY SINGLE MOVE YOU’RE GOING TO MAKE EVER,

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Video has been ALL THE RAGE for the past couple of years and this is a trend that’s not going anywhere fast. Particularly after a certain batch of recent social media updates, video content, and more specifically live streaming, is becoming more and more significant for business owners looking to stand out online.

Listen here:

The key takeaways:

💛 Youtube is still the daddy of video so you need to know how to make it work for you.

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The latest episode of Your Biz, Your Rules is live and I am THRILLED to share this one with you.

In this show, I’m interviewing fabulous photographer, Karina Lyburn (the architect of MY pro photo shoot).

Listen here:

The key takeaways:

💛 Being visible is about putting yourself at the forefront of your business and building a brand around that. As entrepreneurs, we’re really passionate and we’re driven and we’re full of ideas and we want to share our talents and passions with the world,

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“If you don’t have time to read, you don’t have the time (or the tools) to write. Simple as that.”
― Stephen King

There’s this well-exercised piece of writing mythology that the best writers are the best readers – that without a love (or at least an appreciation) of other people’s writing, you’ll never be good at your own.

There has to be some validity to that, right? Because how else would you learn to write other than by studying writers who already do?

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So let’s talk time-saving hacks, also known as everything you need to know about creating outstanding digital content FAST.

Did you know that the average business owner spends 11,000 hours a week dilly-dallying about online?

Ok, that figure might not be quite accurate, but you know what I mean. We all spend an awful lot of time researching and drafting and editing and posting and commenting…

Read more: 3 ways to deal with content overwhelm

You don’t need me to tell you that having an online presence is a must.

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Repurposing content is a pretty hot topic and has been for a while. I think it appeals to all of us who consider ourselves BUSY AF.

There’s a danger though, a temptation to regurgitate the same stuff in different places.

The trick, in my eyes, is to vary up your formats. So instead of writing 4 blog posts on the same topic, you might publish a blog post, a video, a podcast and a couple of Insta images.

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