Ok, I’m going to admit something that kind of makes me look like a slacker and a failure… over the past couple of years I have bought and/or downloaded THIRTEEN digital marketing systems and strategies.

I did the work – I’m a vigilant box-ticker – I filled in all my worksheets, made my plans, set my calendar reminders and then… nothing. I did not implement a blessed thing.

Want to know the real reason why?

Read More »


When it comes to marketing your small business, nothing ever seems simple. There are so many options – so many platforms, so many tools, so many tactics to try out… I mean, how are we supposed to know where to focus in order to get the results, if we don’t have an entire lifetime to devote to this stuff?

(Don’t worry, that’s a rhetorical question. I’m going to tell you right now)

Start by getting clear on what you actually want to get from all this effort.
Read More »


Correct me if I’m wrong, but it seems like there is just ALWAYS SOMETHING TO DO when you’re running a business. It might look like things are dying down and you’ve achieved some semblance of the myth that is balance then BOOM. The internet breaks and you’ve got 3 weeks worth of fires to put out.

In the mayhem and madness, it can be difficult to keep creating (and publishing) content consistently. So maybe you put it off for a while.

Read More »


I feel like this week has flashed by in a haze of coffee fumes and endless (literally, ENDLESS) emails panicking about impending GDPR doom.

Saying that it might be time for us all to chill and take a breath away from our computer screens would be a colossal understatement…

But before you unplug (and pour the wine), here’s this week’s stash of brainboosters.

Never (ever) violate Girl Code

Last weekend I sat in my lovely,

Read More »


Here’s a fun thing I never quite expected… sometimes things just feel like they’re going well.

As a lifelong cynic, I’ve always had one foot in damage limitation mode, but recently, things have been feeling good. Maybe it’s because the days are getting sunnier. Maybe it’s because I’ve added a couple of new faces to my team and it’s taken that pressure cooker off the boil. Maybe I’m just feeling inspired.

Life and business are just feeling right.

Read More »


If you’re here right now, it’s because you want to make waves on Instagram. There is literally *zero* ambiguity in that title.

Instagram is a topic I LOVE to talk about. It’s simply my favourite place to hang out online. Nowhere else do you have such an opportunity to curate a feed of things that truly inspire you, or share your message in an unfiltered (and fun) way.

In this episode of Your Biz,

Read More »


Introducing… the episode of Your Biz, Your Rules where I truly embarrass myself.

(For real, I was pretty nervous and caffeinated when I recorded this one so expect the MADNESS.)

As well as hysteria, you’ll be getting some truly excellent tips for leveraging Instagram (and your other content, to be fair) to boost your brand.

Listen here:

The key takeaways:

💛 Being visible can be super uncomfortable to start with,

Read More »


Have I mentioned that I’m kind of obsessed with Instagram Stories? Well, Instagram in general if we’re being honest.

But Stories. I mean:

  • They’re given a ton of priority by Instagram’s algorithm (meaning more eyes on your stuff).
  • They’re ephemeral, meaning they disappear, meaning that if you’re not loving something you put out there… it doesn’t really matter. It’ll be gone soon.
  • They’re FUN. I like fun.

Read More »