I love Instagram, I really do. And that means I spend an awful lot of time scrolling and reading and engaging with the things that people post…

But I’ve noticed a couple of trends recently, trends that I would like to put a stop to:

  1. People posting meaningless nonsense just so they can believe they’re showing up consistently, as per all the top marketing guru advice.
  2. People wanting to build an Instagram presence but in reality,

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Let’s talk about creating interesting Instagram Stories… because they really are a fantastic way to boost your business online.

And a lot of people know that, yet can’t seem to do more than share that great doughnut, or happy hour selfie. Don’t get me wrong, I LOVE doughnuts (and happy hour, for that matter), but if that’s really the best you can do in your Stories, you’re making it too easy for people to click away.

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Instagram Stories. Those things I rarely shut up about… I know. It’s annoying. BUT just hear me out for a sec…

Instagram Stories can be a hugely effective way to promote your business and boost your brand online. Plus, they’re way less labour-intensive than pretty much any other form of digital content I’ve come across. And I’ve come across them all.

But don’t just take my word for it. Keep reading and I’ll share 15 different ways that YOU can boost your business with Instagram Stories.
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So you spend all this time, toiling away, creating a podcast of epic proportions… and then what? Do you publish your weekly episode to crickets (and a high five from your mum)? Or maybe you feel weird and formulaic when you try to put it “out there”? Or perhaps you’re endlessly frustrated that the world doesn’t just already KNOW that they should be listening?

I get it, I get it.

I can’t tell you how many business owners create truly brilliant content,

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Ok, I’m going to admit something that kind of makes me look like a slacker and a failure… over the past couple of years I have bought and/or downloaded THIRTEEN digital marketing systems and strategies.

I did the work – I’m a vigilant box-ticker – I filled in all my worksheets, made my plans, set my calendar reminders and then… nothing. I did not implement a blessed thing.

Want to know the real reason why?

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When it comes to marketing your small business, nothing ever seems simple. There are so many options – so many platforms, so many tools, so many tactics to try out… I mean, how are we supposed to know where to focus in order to get the results, if we don’t have an entire lifetime to devote to this stuff?

(Don’t worry, that’s a rhetorical question. I’m going to tell you right now)

Start by getting clear on what you actually want to get from all this effort.
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Correct me if I’m wrong, but it seems like there is just ALWAYS SOMETHING TO DO when you’re running a business. It might look like things are dying down and you’ve achieved some semblance of the myth that is balance then BOOM. The internet breaks and you’ve got 3 weeks worth of fires to put out.

In the mayhem and madness, it can be difficult to keep creating (and publishing) content consistently. So maybe you put it off for a while.

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