I love Instagram, I really do. And that means I spend an awful lot of time scrolling and reading and engaging with the things that people post…

But I’ve noticed a couple of trends recently, trends that I would like to put a stop to:

  1. People posting meaningless nonsense just so they can believe they’re showing up consistently, as per all the top marketing guru advice.
  2. People wanting to build an Instagram presence but in reality,

Read More »


Let’s talk about creating interesting Instagram Stories… because they really are a fantastic way to boost your business online.

And a lot of people know that, yet can’t seem to do more than share that great doughnut, or happy hour selfie. Don’t get me wrong, I LOVE doughnuts (and happy hour, for that matter), but if that’s really the best you can do in your Stories, you’re making it too easy for people to click away.

Read More »


Instagram Stories. Those things I rarely shut up about… I know. It’s annoying. BUT just hear me out for a sec…

Instagram Stories can be a hugely effective way to promote your business and boost your brand online. Plus, they’re way less labour-intensive than pretty much any other form of digital content I’ve come across. And I’ve come across them all.

But don’t just take my word for it. Keep reading and I’ll share 15 different ways that YOU can boost your business with Instagram Stories.
Read More »


So you spend all this time, toiling away, creating a podcast of epic proportions… and then what? Do you publish your weekly episode to crickets (and a high five from your mum)? Or maybe you feel weird and formulaic when you try to put it “out there”? Or perhaps you’re endlessly frustrated that the world doesn’t just already KNOW that they should be listening?

I get it, I get it.

I can’t tell you how many business owners create truly brilliant content,

Read More »


Do you ever feel like you want to be an “Instagram person” while struggling with what to post? Yes? Good, this episode is for you.

The 5 Instagram post ideas I’m about to share really can be tweaked and published again and again (so you never ever run out of content on that platform of dreams). To prove it, beneath each prompt, I’m popping a few different ways you could interpret it. Have fun with this framework,

Read More »


If you’re here right now, it’s because you want to make waves on Instagram. There is literally *zero* ambiguity in that title.

Instagram is a topic I LOVE to talk about. It’s simply my favourite place to hang out online. Nowhere else do you have such an opportunity to curate a feed of things that truly inspire you, or share your message in an unfiltered (and fun) way.

In this episode of Your Biz,

Read More »