One of my very, very favourite things about running my own business is that my future is in my hands.

That means that what I do, what I learn and what I become is all down to me.

For anyone who started out in the corporate world, I’m sure you can remember the days where you had to jump through all kinds of flaming hoops to develop in any way.

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In this episode of Your Biz, Your Rules, I was thrilled to have the opportunity to interview my first client EVER – cashew butter craving, flat white fanatic… Jo Gifford.

*If you’re looking for a more sensible introduction she is also a big-time pioneer of creative thinking in business, a content marketing extraordinaire and a magical mentor to a whole range of international entrepreneurs.

Listen here:

The key takeaways:

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In this episode of Your Biz, Your Rules, I thought I’d delve into the much discussed “word of the year” concept that always seems to be bouncing around the interwebz at this time of year.

Listen here:

The key takeaways:

💛 The “word of the year” is a concept (dreamed up by Christine Kane) which involves setting a one-word intention for the year. However, I tend to use this words as prompts to check in with myself,

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In this episode of Your Biz, Your Rules, I’m addressing the topic on EVERYBODY’S minds at this time of year… goal-setting.

Listen here:

The key takeaways:

💛 There seem to be two main camps in the goal-setting debate – those who believe that because the clock has struck midnight all change is possible, and those who believe that boycotting all goals and resolutions is some sort of badge of honour. (I’m neither)

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If there’s one thing I believe passionately, from an online business perspective, it’s that no single person has all the answers. Not me. Not you. We all have gaps to fill.

Researching particular topics is obviously one way to fill those gaps – which is fine if you have a specific issue to deal with.

Another way is to surround yourself with other digital entrepreneurs; people who excel in areas you’re not so great at,

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“If you don’t have time to read, you don’t have the time (or the tools) to write. Simple as that.”
― Stephen King

There’s this well-exercised piece of writing mythology that the best writers are the best readers – that without a love (or at least an appreciation) of other people’s writing, you’ll never be good at your own.

There has to be some validity to that, right? Because how else would you learn to write other than by studying writers who already do?

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When I first started writing, it was for the pure joy of it.

I wrote a whole series of stories about a Victorian chimney sweep. I wrote pages and pages about a family of monsters. I wrote “poetry” about pink and purple pandas, eating piles and piles of processed peas.

It was this fundamental love of writing that led me to blogging, and by extension, this business. But on the other side of that coin,

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A big part of my raison d’etre (or something slightly less pretentious sounding) is showing people they can use digital content to stand out online. And more specifically, I like to share tips and tricks for doing all of the juicy marketing stuff, without investing a whole load of time. You’ll probably know this already if you’ve been here before.

One of the truths I live by – despite what I do for a living –

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This week I had the opportunity to be a guest on Jo Gifford’s podcast, Blow up the Blueprint, where we talked all things creative thinking (and creative language).

Before we dive into what can only be described as CREATIVE GENIUS (and a bit of flim flam), I thought I’d share a little about my history with the lovely Jo…

Jo is a recovering overwhelmed entrepreneur, who fuses creative thinking and whipsmart workflows to help business owners ignite their brilliance.

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Content Conquered is a series of mini-posts designed to ignite content ideas and inspire you to get creative online.

Every other instalment in the Content Conquered series has had one foot in the digital, but today I want to talk about using your old notebooks to inspire new content ideas.

I am a BIG fan of using pen and paper. In fact, every single thing I write is drafted by hand before being typed up.

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