When I first started writing, it was for the pure joy of it.

I wrote a whole series of stories about a Victorian chimney sweep. I wrote pages and pages about a family of monsters. I wrote “poetry” about pink and purple pandas, eating piles and piles of processed peas.

It was this fundamental love of writing that led me to blogging, and by extension, this business. But on the other side of that coin,

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A big part of my raison d’etre (or something slightly less pretentious sounding) is showing people they can use digital content to stand out online. And more specifically, I like to share tips and tricks for doing all of the juicy marketing stuff, without investing a whole load of time. You’ll probably know this already if you’ve been here before.

One of the truths I live by – despite what I do for a living –

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This week I had the opportunity to be a guest on Jo Gifford’s podcast, Blow up the Blueprint, where we talked all things creative thinking (and creative language).

Before we dive into what can only be described as CREATIVE GENIUS (and a bit of flim flam), I thought I’d share a little about my history with the lovely Jo…

Jo is a recovering overwhelmed entrepreneur, who fuses creative thinking and whipsmart workflows to help business owners ignite their brilliance.

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Content Conquered is a series of mini-posts designed to ignite content ideas and inspire you to get creative online.

Every other instalment in the Content Conquered series has had one foot in the digital, but today I want to talk about using your old notebooks to inspire new content ideas.

I am a BIG fan of using pen and paper. In fact, every single thing I write is drafted by hand before being typed up.

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If you’ve been lurking around these parts for a while, you’ll know how much I love talking about creative content, and the impact it can have on your business – but what does it all actually mean?

Creativity is that special spice mix that makes your content stand out from the (literally ENDLESS) masses.

If you’re working your arse off, churning out regular content but not seeing any tangible results, I can help with this one nugget of truth: Your content is REGULAR.
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Content Conquered is a series of mini-posts designed to ignite content ideas and inspire you to get creative online.

I need to start out by saying I LOVE Evernote, and I have for years. At some point or another, I have used Evernote to manage my entire life.

I’ve used it to stash inspiration. I’ve used it to make shopping lists. I’ve used it to brain dump ideas. I’ve used it to plan out new products.

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Content Conquered is a series of mini-posts designed to ignite content ideas and inspire you to get creative online.

Goodreads.com is one of my favourite-ever places to procrastinate online.  Goodreads is a less well-known social platform that is focused around books, and the haunting ground of many an avid reader. It’s a great way to find literary quotes, it’s a great way to track your reading habits, and it’s a great way to find lots and lots of books you want to read.

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If you’re worried about how to make a living from your creative skills >> HERE

How to be an uninhibited content machine >> HERE

11 brain training exercises to fuel your content creation >> HERE

14 scientific reasons to disconnect at the weekend >> HERE

How to master the art of conversation in business >> HERE

How to create killer blog posts (that grow your email list + make sales) >>

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Content Conquered is a series of mini-posts designed to ignite content ideas and inspire you to get creative online.

If we’re all truly, brutally, honest, we all spend a lot of time dicking about on Facebook.

 

Whether you’re scrolling mindlessly through your news feed, clicking through to the most inane “trending” news possible, or getting sucked into a vortex of political debate, you’re spending a lot of your day with that big blue F.

 
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When you run your own business, it tends to be all-consuming. We tend to spend a lot of our “free” time working. Drafting blog posts. Checking emails. Filing documents. Chatting with clients and colleagues. Doing biz-related e-courses.

 

We justify it by saying we find those things fun. We enjoy our work, so it counts as a hobby, right?

 

Wrong. You need that time to really switch off from your work day and do other things you enjoy.
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