Instagram Stories. Those things I rarely shut up about… I know. It’s annoying. BUT just hear me out for a sec…

Instagram Stories can be a hugely effective way to promote your business and boost your brand online. Plus, they’re way less labour-intensive than pretty much any other form of digital content I’ve come across. And I’ve come across them all.

But don’t just take my word for it. Keep reading and I’ll share 15 different ways that YOU can boost your business with Instagram Stories.
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Ever since IGTV became a thing, I’ve been feeling called to share more “real-time” discussions about what it looks like to be in the small business trenches, the struggles we face, and how I choose to overcome them… but then the unthinkable happened. The tech wizards joined forces against me, and I was pretty much unable to do ANYTHING on Instagram for about a month.

So I had to find a different outlet…

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Ok, I’m going to admit something that kind of makes me look like a slacker and a failure… over the past couple of years I have bought and/or downloaded THIRTEEN digital marketing systems and strategies.

I did the work – I’m a vigilant box-ticker – I filled in all my worksheets, made my plans, set my calendar reminders and then… nothing. I did not implement a blessed thing.

Want to know the real reason why?

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When it comes to marketing your small business, nothing ever seems simple. There are so many options – so many platforms, so many tools, so many tactics to try out… I mean, how are we supposed to know where to focus in order to get the results, if we don’t have an entire lifetime to devote to this stuff?

(Don’t worry, that’s a rhetorical question. I’m going to tell you right now)

Start by getting clear on what you actually want to get from all this effort.
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It’s so common for things to die down over the summer, but that can feel like the kiss of death as a business owner. In this episode, I’m sharing all about how I’m planning to step it up over the next couple of months. More visibility, more money and even more downtime. Yes, really.

Listen here:



The scannable version:

This week I’ve been reviewing the progress I’ve made in my business over the past few months,

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This week I’m chatting with accidental business coach and host of the Meaningful Business podcast, Jo Casey. It’s a good one.

We dive into feminine conditioning, energetic scheduling, the books you NEED to read… and a shameful spreadsheet problem.

Listen here:

The key takeaways:

💛 We all need to look at how we can create businesses that sustainable financially, emotionally and energetically. The rates of burnout amongst solopreneurs and entrepreneurs are really big,

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This episode was an interesting one for me to record as it was one I was kind of dreading (if we’re going to be honest about things). You see, for me, LinkedIn just reminded me of the corporate career I left behind me. It reminded me of a world filled with rule followers, a world filled with politics, a world filled with bullshit if we’re going to go back to that whole honesty thing.

HOWEVER,

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I feel like this week has flashed by in a haze of coffee fumes and endless (literally, ENDLESS) emails panicking about impending GDPR doom.

Saying that it might be time for us all to chill and take a breath away from our computer screens would be a colossal understatement…

But before you unplug (and pour the wine), here’s this week’s stash of brainboosters.

Never (ever) violate Girl Code

Last weekend I sat in my lovely,

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One of my very favourite things to do (in both business and life) is to keep learning, keep growing, keep developing.

Learning new lessons and implementing new tactics is almost a hobby of mine. It keeps things fun and fresh. Sometimes these new ideas might flop, but sometimes they FLY. That’s just part of the entrepreneurial rollercoaster.

In my mission to peel back the curtain and show what it really looks like to build a biz your way,

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I’m hitting you with something a little bit different today…

If you’re a regular listener of Your Biz, Your Rules you’ll probably be used to my interviews with insanely inspiring entrepreneurial types… today you get NONE of that. I’m bringing back the solo episodes, so for today, the flim-flam is mine alone!

In this one, I’m sharing the three big (yet simple) things I’m done to boost my business results over the past year.

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