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When I first started writing, it was for the pure joy of it.

I wrote a whole series of stories about a Victorian chimney sweep. I wrote pages and pages about a family of monsters. I wrote “poetry” about pink and purple pandas, eating piles and piles of processed peas.

It was this fundamental love of writing that led me to blogging, and by extension, this business. But on the other side of that coin,

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A big part of my raison d’etre (or something slightly less pretentious sounding) is showing people they can use digital content to stand out online. And more specifically, I like to share tips and tricks for doing all of the juicy marketing stuff, without investing a whole load of time. You’ll probably know this already if you’ve been here before.

One of the truths I live by – despite what I do for a living –

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“Every worthwhile accomplishment, big or little, has its stages of drudgery and triumph: a beginning, a struggle and a victory.”  – Mahatma Gandhi

In my eyes, this quote sums up much of what it’s like to run an online business.

Starting and growing a business that funds the life you want to live is absolutely a worthwhile accomplishment – and it most definitely has its stages of drudgery and triumph.

The beginning,

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If you spend longer than about 35 seconds in the online business world, you’ll come across at least one expert telling you you need this, that, those and the lifeblood of your first born child in order to succeed.

This article is pretty much me doing exactly that… but with a bit of a difference. Yes, I’ll be sharing the three things that I consider an absolute necessity (both in business and life),

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Micro-content, as you might surmise, is tiny bites of content. This can come in any format (as this article will explore) but they will all have one important thing in common – these little nuggets of knowledge will ALL be easy to digest. No choking or blocked pipes here.

I’m sure you will hear many a marketing guru promise that micro-content is the next big thing because all our readers are too busy/overwhelmed/time poor/lazy to cope with anything that requires a bit of effort.

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This week I had the opportunity to be a guest on Jo Gifford’s podcast, Blow up the Blueprint, where we talked all things creative thinking (and creative language).

Before we dive into what can only be described as CREATIVE GENIUS (and a bit of flim flam), I thought I’d share a little about my history with the lovely Jo…

Jo is a recovering overwhelmed entrepreneur, who fuses creative thinking and whipsmart workflows to help business owners ignite their brilliance.

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I spend an inordinate amount of time online. I scroll through endless feeds, and click on all the links, and read all the posts… and usually? I end up kind of bored.

I mean, there are so many “experts” out there who know what they’re talking about (or at least who research whatever they’re talking about) – and I say this without a single jot of sarcasm. BUT, I can also count on my fingers the number of these people that actually interest me.

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You really do know everything there is to know about your “thing”… or if you don’t, you’ve done the research. You’ve trawled through every page of search results, hunting down the perfect quotes, and perfect stats, and perfect proof that you’re RIGHT.

You pour all of that genius into one brilliant blog post… and then as you read it back, something awful happens. You realise it’s not so brilliant. In fact, it’s kind of the opposite.

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I’m seeing a world of two extremes in the online space.

The first is a superficially friendly, nicey-nice, insipid, beige outlook. Those so concerned with neutrality and rose gold filters that they never quite voice a true, fully-formed opinion.

Then there’s the others, from the far side of the spectrum. Those who stomp around in knock-off New Rocks “calling bullshit” on anything that stands still for long enough.

Don’t get me wrong,

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I think we can all agree that I’m from the “let’s call bullshit” school of thought. I like to think I’m fairly no-nonsense, and I’m certainly not afraid to get controversial.

Unfortunately, in this online world we live, those qualities have become synonymous with being a dick. And today I’d like to call bullshit on THAT.

I have another value, which I cherish just as much as my brutal honesty. KINDNESS.

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