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The next episode of Your Biz, Your Rules is live!

This time I’m talking about one of the things I most frequently get asked about… content planning.

Listen here:

The key takeaways:

💛 Content planning is beyond important.

💛 We all have many, many little digital presences – the job of your content plan is to tie them all up and bring them in line with your overall business strategy.

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I’m insanely excited to announce the launch of my brand new, shiny, sparkly podcast Your Biz, Your Rules.

As a writer, my comfort zone has always been in the words, so this is a bit outside of my bubble. But that’s exactly what I want. I firmly believe that if you want more out of life, business, or anything, you have to do something different than what you’ve always done.

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If you follow me on Instagram, you’ll know that recently I’ve been challenging myself to read one chapter of a business book every single day. I could yammer on about the benefits of this little project forever, but today I want to talk about one of the books I’ve managed to make my way through…

You are a badass: How to stop doubting your greatness and start living an awesome life by Jen Sincero,

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I often hear outlandish (and overdramatic) statements such as:

Blogging is dead!

Writing is so passé.

Articles are BORING and TIME-CONSUMING.

But the problem with those broad, sweeping regurgitations is that, well, they’re broad and sweeping.

Blogging is not dead. More blog posts are published on the daily than ever before. The blogging norms have simply become more dynamic – it’s no longer good enough to publish your diary online and expect the people to come.

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If there’s one thing I believe passionately, from an online business perspective, it’s that no single person has all the answers. Not me. Not you. We all have gaps to fill.

Researching particular topics is obviously one way to fill those gaps – which is fine if you have a specific issue to deal with.

Another way is to surround yourself with other digital entrepreneurs; people who excel in areas you’re not so great at,

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“If you don’t have time to read, you don’t have the time (or the tools) to write. Simple as that.”
― Stephen King

There’s this well-exercised piece of writing mythology that the best writers are the best readers – that without a love (or at least an appreciation) of other people’s writing, you’ll never be good at your own.

There has to be some validity to that, right? Because how else would you learn to write other than by studying writers who already do?

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So let’s talk time-saving hacks, also known as everything you need to know about creating outstanding digital content FAST.

Did you know that the average business owner spends 11,000 hours a week dilly-dallying about online?

Ok, that figure might not be quite accurate, but you know what I mean. We all spend an awful lot of time researching and drafting and editing and posting and commenting…

Read more: 3 ways to deal with content overwhelm

You don’t need me to tell you that having an online presence is a must.

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I meet a fair few business owners who dream of the day they can have a team to help them out.

It can feel overwhelming trying to do all of the things, all by yourself. And if you’re faced with a big deadline or a demanding client? Forget about it. Your content goals slide straight to the bottom of the to-do list.

That’s where I step in, with my mission to help you take back control.

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I’m a big fan of having a few pieces of “quick win” content in your stash.

These are the bits and pieces you can publish without too much effort when you’re up against it time-wise.

One of my firm faves, both as a creator and a consumer, is a link post. I love the idea of providing people with a handy bundle of resources without having to create them all myself,

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Repurposing content is a pretty hot topic and has been for a while. I think it appeals to all of us who consider ourselves BUSY AF.

There’s a danger though, a temptation to regurgitate the same stuff in different places.

The trick, in my eyes, is to vary up your formats. So instead of writing 4 blog posts on the same topic, you might publish a blog post, a video, a podcast and a couple of Insta images.

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