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Micro-content, as you might surmise, is tiny bites of content. This can come in any format (as this article will explore) but they will all have one important thing in common – these little nuggets of knowledge will ALL be easy to digest. No choking or blocked pipes here.

I’m sure you will hear many a marketing guru promise that micro-content is the next big thing because all our readers are too busy/overwhelmed/time poor/lazy to cope with anything that requires a bit of effort.

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This week I had the opportunity to be a guest on Jo Gifford’s podcast, Blow up the Blueprint, where we talked all things creative thinking (and creative language).

Before we dive into what can only be described as CREATIVE GENIUS (and a bit of flim flam), I thought I’d share a little about my history with the lovely Jo…

Jo is a recovering overwhelmed entrepreneur, who fuses creative thinking and whipsmart workflows to help business owners ignite their brilliance.

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I spend an inordinate amount of time online. I scroll through endless feeds, and click on all the links, and read all the posts… and usually? I end up kind of bored.

I mean, there are so many “experts” out there who know what they’re talking about (or at least who research whatever they’re talking about) – and I say this without a single jot of sarcasm. BUT, I can also count on my fingers the number of these people that actually interest me.

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You really do know everything there is to know about your “thing”… or if you don’t, you’ve done the research. You’ve trawled through every page of search results, hunting down the perfect quotes, and perfect stats, and perfect proof that you’re RIGHT.

You pour all of that genius into one brilliant blog post… and then as you read it back, something awful happens. You realise it’s not so brilliant. In fact, it’s kind of the opposite.

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I’m seeing a world of two extremes in the online space.

The first is a superficially friendly, nicey-nice, insipid, beige outlook. Those so concerned with neutrality and rose gold filters that they never quite voice a true, fully-formed opinion.

Then there’s the others, from the far side of the spectrum. Those who stomp around in knock-off New Rocks “calling bullshit” on anything that stands still for long enough.

Don’t get me wrong,

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