Instagram Stories. Those things I rarely shut up about… I know. It’s annoying. BUT just hear me out for a sec…

Instagram Stories can be a hugely effective way to promote your business and boost your brand online. Plus, they’re way less labour-intensive than pretty much any other form of digital content I’ve come across. And I’ve come across them all.

But don’t just take my word for it. Keep reading and I’ll share 15 different ways that YOU can boost your business with Instagram Stories.
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Ever since IGTV became a thing, I’ve been feeling called to share more “real-time” discussions about what it looks like to be in the small business trenches, the struggles we face, and how I choose to overcome them… but then the unthinkable happened. The tech wizards joined forces against me, and I was pretty much unable to do ANYTHING on Instagram for about a month.

So I had to find a different outlet…

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So you spend all this time, toiling away, creating a podcast of epic proportions… and then what? Do you publish your weekly episode to crickets (and a high five from your mum)? Or maybe you feel weird and formulaic when you try to put it “out there”? Or perhaps you’re endlessly frustrated that the world doesn’t just already KNOW that they should be listening?

I get it, I get it.

I can’t tell you how many business owners create truly brilliant content,

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This week, I’m welcoming my first ever returning guest over on Your Biz, Your Rules – my biz bestie, Emma Cossey. We’re digging into the importance of filling your gaps as a self-employed person. Because you can’t just go into business and stay the same forever. You have to evolve and develop with time, with tech changes and with everything else.

Listen here:

The key takeaways:

💛People think learning has to be boring and it doesn’t.

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Ok, I’m going to let you in on a little “behind the scenes” secret.

When I start working with any of my visibility coaching clients, we always kick off by talking about their big goals and how they’d like to show up in the world. So far, EVERY SINGLE ONE has hit me with “I think I might want to start a podcast”.

(Note that they say “I think I might want to”

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Do you ever feel like you want to be an “Instagram person” while struggling with what to post? Yes? Good, this episode is for you.

The 5 Instagram post ideas I’m about to share really can be tweaked and published again and again (so you never ever run out of content on that platform of dreams). To prove it, beneath each prompt, I’m popping a few different ways you could interpret it. Have fun with this framework,

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I spend a whole bunch of time scrolling on Instagram (it’s a nice chunk of my job so I have an excuse reason) and one thing I see a lot of is people rabbiting on about self-care.

But in this delightfully curated Insta world, self-care seems to mean humble-bragging beach selfies, on-brand bath bombs and macaroons that coordinate a little too perfectly with that fresh manicure…

The reality is that self-care is all about looking after yourself…

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Ok, I’m going to admit something that kind of makes me look like a slacker and a failure… over the past couple of years I have bought and/or downloaded THIRTEEN digital marketing systems and strategies.

I did the work – I’m a vigilant box-ticker – I filled in all my worksheets, made my plans, set my calendar reminders and then… nothing. I did not implement a blessed thing.

Want to know the real reason why?

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*Exciting episode alert*

So I have been trying to get the lovely Gemma Went on my podcast since the day I decided I was going to have one, but this lady is *busy*. She runs one of the most engaging Facebook groups EVER, hosts multiple masterminds (one of which I’ve worked through myself), she’s a coach, a digital strategist, a course creator, a podcaster… the second I saw a slot in her calendar I was THERE.

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When it comes to marketing your small business, nothing ever seems simple. There are so many options – so many platforms, so many tools, so many tactics to try out… I mean, how are we supposed to know where to focus in order to get the results, if we don’t have an entire lifetime to devote to this stuff?

(Don’t worry, that’s a rhetorical question. I’m going to tell you right now)

Start by getting clear on what you actually want to get from all this effort.
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