As much as I love all my guests, and all my interviews, on Your Biz, Your Rules, I have to admit that this show, featuring the one and only Lisa Carpenter, was bloody brilliant. She has so much insanely insightful stuff to share… it felt kind of like a mini-coaching session on the topic of business self-care (and much, much, more).

I hope you guys all enjoy listening as much as I enjoyed recording (and I hope you all get as much out of the chat too).

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If there’s one thing I find myself saying all the bloody time it’s this:

Your content is not your end goal. It’s the thing that will help you move towards your end goal.

So what that means, in a nutshell, is that you need to focus your content. You need to approach the whole shebang with a bit more strategy and a bit less scattergunning. That doesn’t mean you need to pull out scary spreadsheets and figure out EVERY SINGLE MOVE YOU’RE GOING TO MAKE EVER,

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This episode of Your Biz, Your Rules was WAY out of my comfort zone, but I definitely learned a lot about how to build a business that suits how you want to feel (rather than just focusing on what you think you want).

We talk everything from iridology, to productivity, to vampires. You don’t want to miss it!

Listen here:

The key takeaways:

💛 Your body is made up of energy channels called meridians,

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One of my very, very favourite things about running my own business is that my future is in my hands.

That means that what I do, what I learn and what I become is all down to me.

For anyone who started out in the corporate world, I’m sure you can remember the days where you had to jump through all kinds of flaming hoops to develop in any way.

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Video has been ALL THE RAGE for the past couple of years and this is a trend that’s not going anywhere fast. Particularly after a certain batch of recent social media updates, video content, and more specifically live streaming, is becoming more and more significant for business owners looking to stand out online.

Listen here:

The key takeaways:

💛 Youtube is still the daddy of video so you need to know how to make it work for you.

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If I had £1 for every person who told me they find content creation stressful or overwhelming, I’d probably be living in an obnoxious turquoise palace by the sea.

If I had £1 for every time I’ve said “It doesn’t bloody have to be!” I’d have the horse and carriage to go with.

Here’s the thing – you can create consistent content that’s actually worth consuming, without sacrificing your time, your sanity,

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Over the past few weeks, the online business has been going MAD. The reason? Another much dreaded Facebook update.

The implication is that Facebook will become more of a “pay to play” platform so in this episode of Your Biz, Your Rules, I’m joined by a digital expert who has lots of Facebook ads tips to share. Not only that, but we discuss lots of ways to get around those pesky updates and keep getting your message out for FREE.

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A couple of weeks ago, I recorded a podcast episode called The Noble Art of Goal-Setting. In it, I talk about how I really struggle to come up with big, juicy goals for my business (and life).

Some might call me vision-resistant, other might just say I’m indecisive… either way, it’s an issue I’m aware of.

And like I said in that ep, I do have aims –

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In this episode of Your Biz, Your Rules, I had the honour of interviewing the endlessly hilarious Marie Yates.

This lady is a truly prolific writer, even by my standards, and had some brilliant tips to share if this is the year you want to write that book. Seriously. Don’t just keep scrolling. Hit that play button. Your story matters, so share it.

Listen here:

The key takeaways:

💛

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In this episode of Your Biz, Your Rules, I was thrilled to have the opportunity to interview my first client EVER – cashew butter craving, flat white fanatic… Jo Gifford.

*If you’re looking for a more sensible introduction she is also a big-time pioneer of creative thinking in business, a content marketing extraordinaire and a magical mentor to a whole range of international entrepreneurs.

Listen here:

The key takeaways:

💛 

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