Micro-content, as you might surmise, is tiny bites of content. This can come in any format (as this article will explore) but they will all have one important thing in common – these little nuggets of knowledge will ALL be easy to digest. No choking or blocked pipes here.

I’m sure you will hear many a marketing guru promise that micro-content is the next big thing because all our readers are too busy/overwhelmed/time poor/lazy to cope with anything that requires a bit of effort.

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This week I had the opportunity to be a guest on Jo Gifford’s podcast, Blow up the Blueprint, where we talked all things creative thinking (and creative language).

Before we dive into what can only be described as CREATIVE GENIUS (and a bit of flim flam), I thought I’d share a little about my history with the lovely Jo…

Jo is a recovering overwhelmed entrepreneur, who fuses creative thinking and whipsmart workflows to help business owners ignite their brilliance.

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I spend an inordinate amount of time online. I scroll through endless feeds, and click on all the links, and read all the posts… and usually? I end up kind of bored.

I mean, there are so many “experts” out there who know what they’re talking about (or at least who research whatever they’re talking about) – and I say this without a single jot of sarcasm. BUT, I can also count on my fingers the number of these people that actually interest me.

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You really do know everything there is to know about your “thing”… or if you don’t, you’ve done the research. You’ve trawled through every page of search results, hunting down the perfect quotes, and perfect stats, and perfect proof that you’re RIGHT.

You pour all of that genius into one brilliant blog post… and then as you read it back, something awful happens. You realise it’s not so brilliant. In fact, it’s kind of the opposite.

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I’m seeing a world of two extremes in the online space.

The first is a superficially friendly, nicey-nice, insipid, beige outlook. Those so concerned with neutrality and rose gold filters that they never quite voice a true, fully-formed opinion.

Then there’s the others, from the far side of the spectrum. Those who stomp around in knock-off New Rocks “calling bullshit” on anything that stands still for long enough.

Don’t get me wrong,

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I think we can all agree that I’m from the “let’s call bullshit” school of thought. I like to think I’m fairly no-nonsense, and I’m certainly not afraid to get controversial.

Unfortunately, in this online world we live, those qualities have become synonymous with being a dick. And today I’d like to call bullshit on THAT.

I have another value, which I cherish just as much as my brutal honesty. KINDNESS.

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Do you want to hear something equal parts weird and exciting?

1 year ago today was my first official day working for myself.

Yep. 365 days since Operation #freedaire was declared an almighty success.

If I’m honest, I kind of thought I’d be back on the hunt for a day job around the 3 month mark, but hey, everyone’s wrong (very, very) occasionally.

Without a doubt, this has been a year filled with trials,

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Content Conquered is a series of mini-posts designed to ignite content ideas and inspire you to get creative online.

 

Every other instalment in the Content Conquered series has had one foot in the digital, but today I want to talk about using your old notebooks to inspire new content ideas.

I am a BIG fan of using pen and paper. In fact, every single thing I write is drafted by hand before being typed up.

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If you’ve been lurking around these parts for a while, you’ll know how much I love talking about creative content, and the impact it can have on your business – but what does it all actually mean?

Creativity is that special spice mix that makes your content stand out from the (literally ENDLESS) masses.

If you’re working your arse off, churning out regular content but not seeing any tangible results, I can help with this one nugget of truth: Your content is REGULAR.
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Content Conquered is a series of mini-posts designed to ignite content ideas and inspire you to get creative online.

I need to start out by saying I LOVE Evernote, and I have for years. At some point or another, I have used Evernote to manage my entire life.

I’ve used it to stash inspiration. I’ve used it to make shopping lists. I’ve used it to brain dump ideas. I’ve used it to plan out new products.

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