I spend an inordinate amount of time online. I scroll through endless feeds, and click on all the links, and read all the posts… and usually? I end up kind of bored. I mean, there are so many “experts” out there who know what they’re talking about (or at least who research whatever they’re talking
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You really do know everything there is to know about your “thing”… or if you don’t, you’ve done the research. You’ve trawled through every page of search results, hunting down the perfect quotes, and perfect stats, and perfect proof that you’re RIGHT. You pour all of that genius into one brilliant blog post… and then
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I’m seeing a world of two extremes in the online space. The first is a superficially friendly, nicey-nice, insipid, beige outlook. Those so concerned with neutrality and rose gold filters that they never quite voice a true, fully-formed opinion. Then there’s the others, from the far side of the spectrum. Those who stomp around in
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I think we can all agree that I’m from the “let’s call bullshit” school of thought. I like to think I’m fairly no-nonsense, and I’m certainly not afraid to get controversial. Unfortunately, in this online world we live, those qualities have become synonymous with being a dick. And today I’d like to call bullshit on
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Content Conquered is a series of mini-posts designed to ignite content ideas and inspire you to get creative online.   Every other instalment in the Content Conquered series has had one foot in the digital, but today I want to talk about using your old notebooks to inspire new content ideas. I am a BIG fan
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If you’ve been lurking around these parts for a while, you’ll know how much I love talking about creative content, and the impact it can have on your business – but what does it all actually mean? Creativity is that special spice mix that makes your content stand out from the (literally ENDLESS) masses. If
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