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This week I’m chatting with accidental business coach and host of the Meaningful Business podcast, Jo Casey. It’s a good one.

We dive into feminine conditioning, energetic scheduling, the books you NEED to read… and a shameful spreadsheet problem.

Listen here:

The key takeaways:

💛 We all need to look at how we can create businesses that sustainable financially, emotionally and energetically. The rates of burnout amongst solopreneurs and entrepreneurs are really big, and it’s probably because there’s nobody telling us to clock out. We need to put those definite boundaries in ourselves.

💛 We’re the pioneers of working online. We’re developing new business models and ways of working ALL THE TIME. It’s exciting and gives us a lot of scope to get creative, especially with the ever-changing technology. Freedom? Yes, but we still need a bit of structure in there somewhere.

💛 Learn to understand your own energy patterns and build your schedule accordingly.

💛 There’s this idea that we are selfish if we’re not helping people all of the time, or if we ask for money for it, or if we’re not in all the Facebook groups answering questions and giving free advice 24/7, then we’re selfish and it’s just not true. But it’s a really pernicious idea that runs deep in a lot of us.

Listen to this episode here.

The links + stuff:

The quotables:

(Highlight to share!)

“Structure needs to be a scaffold, not a cage.”

“A good business requires visibility. It needs you to take up space, get seen and be heard. Being a good woman requires the exact opposite and therein lies the tension.” – Jo Casey

“Show up with the confidence of Boris Johnson.” – Jo Casey

“Right at the beginning, you don’t necessarily know what you don’t know.” – Daire Paddy

Listen here:


Jo Casey is a podcaster, speaker, trainer, and certified coach. In addition to being British, Jo is slightly nerdy and allergic to the marketing bullsh*t in the coaching industry.  

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If you’re a loyal listener of Your Biz, Your Rules THANK YOU! Having you tune in each week is such an honour. If you’ve been enjoying the show, I’d love to hear your thoughts…

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Hey! I’m Daire – writer, editor, all-round content weaver. I help business owners stand out online by channelling their personalities into everything they do. My dream is to show you that you can have an inspiring, insightful, INTERESTING online presence (and that you can use that to attract the best and brightest buyers into your orbit).

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