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The latest episode of Your Biz, Your Rules is live and I am THRILLED to share this one with you.

In this show, I’m interviewing fabulous photographer, Karina Lyburn (the architect of MY pro photo shoot).

Listen here:

The key takeaways:

💛 Being visible is about putting yourself at the forefront of your business and building a brand around that. As entrepreneurs, we’re really passionate and we’re driven and we’re full of ideas and we want to share our talents and passions with the world, to show our ideal clients what it means to do what we do and just how fantastic it is. We’re having fun in our businesses and we want everyone to know this, and this is the really big one. You want people to know what it feels like to work with you before they’ve even spoken to you and you need to get all of these messages across super, super fast.

💛 Nobody can copy your photos if they truly represent you. A personal branding shoot is an empowering experience. It’s about digging deep into who you are and why you do what you do and where is it that you’re going on your business journey.

💛 Professional photos say:  “Do you what, I am really good, I am bossing this. I am absolutely kicking ass. This is me on a really good day and I’m capable of really good days.” This is you like standing at the forefront of your business in all your glory, and it’s amazing. It’s a big deal.

💛 If you’d like to book a photo shoot with Karina, you can get 10% off using the code Daire10 (valid until January 31st).

Golden rules of smartphone photography:

  • Always use natural light, especially in winter.
  • Never use the zoom, just get closer to your subject.
  • (Listen to the episode for tips on creating a makeshift studio setup)

Listen to this episode here.

The links + stuff:

The quotables:

(Highlight to share!)

“We all have our own quirks and our own stories to tell” – Karina Lyburn

“Translate your thoughts and ideas and aspirations into beautiful photographs for your website” – Karina Lyburn

“People are making a snap decision about you and your business before they’ve even spoken to you, and this is happening all the time. Whether we like it or not.” – Karina Lyburn

Listen here:

Karina Lyburn is an international creative music and personal branding photographer based in Nottingham with a penchant for good music, Paul Newman films and a lovely cup of tea.  I collaborate with entrepreneurs and performers to develop their personal brand, and working together we create striking images that reflect who they really are and help them to connect with their ideal clients.

Find more on Karina here.

If you never want to miss another episode, subscribe to the show here.


If you’re a loyal listener of Your Biz, Your Rules THANK YOU! Having you tune in each week is such an honour. If you’ve been enjoying the show, I’d love to hear your thoughts…

To leave a review…

  • Head here to iTunes.
  • Click “view in iTunes”
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  • Leave me your (honest) feedback

Hey! I’m Daire – writer, editor, all-round content weaver. I help business owners stand out online by channelling their personalities into everything they do. My dream is to show you that you can have an inspiring, insightful, INTERESTING online presence (and that you can use that to attract the best and brightest buyers into your orbit).

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